We targeted panelists who purchase Gillette Series by using their receipt data, then surveyed these panelists to understand why they purchase Gillette Series.
Gone to another store to purchase it
Waited until my next trip to the same store
Bought a similar Gillette Series item
They always seem to have great coupons and have a great product!!
Always on sale, great price
Best razor I've ever used. Priced way too high though.
We have America's largest, and most representative consumer panel. Over 250,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.
Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.
Survey panelists soon after they report a Gillette Series purchase. Collect data while the Gillette Series purchase is fresh in mind to reduce recall bias.
Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Gillette Series consumers stop purchasing Gillette Series items, why they switch brands and much more.
Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.
InfoScout has over 300,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.