Gillette Venus Consumer Insights

Who buys Gillette Venus? Gillette Venus consumers are generally very high income, Hispanic, and adolescent age. Gillette Venus consumers are more likely to purchase Gillette Venus during larger pantry stocking trips. Brands such as Secret, Olay, and Oral-B also tend to be purchased in the same trip. Sample consumer insights data below.

Gillette Venus Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$8.48
% of Basket $ (median)
19.0%
Total Basket $ (median)
$44.60

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Gillette Venus Consumer Demographics

demographic
index
Female
103
Male
74
<24
135
25-34
122
35-44
96
45-54
90
55-64
75
65+
51
African American
69
Asian
97
Caucasian
100
Hispanic
116
demographic
index
Has Kids
96
No Kids
108
- $20k
109
$20k-40k
102
$40k-60k
93
$60k-80k
99
$80k-100k
93
$100k-125k
98
$125k +
113
No College
91
College
101
Adv. Degree
104

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Gillette Venus Basket Affinity & Size

brand
basket affinity
Secret 11.3x
Olay 9.0x
Oral-B 8.9x
CoverGirl 7.8x
basket size
index
Urgent Need (1-2 Items)
26
Express Lane (3-10 Items)
77
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
304

Where is Gillette Venus Purchased?

channels
index
Beauty
78
Club
73
Dollar
91
Drug
454
Food
48
Gas & Convenience
2
Mass
97
regions
hover to view index

What Else Do They Buy?

brand
household affinity
CoverGirl 1.4x
Secret 1.4x
Marlboro Gold Pack 1.4x
Olay 1.4x

How Did They Pay?

method
index
Cash
92
Credit
102
Debit
107
Food Stamps
33

When is Gillette Venus Purchased?

day of week
Sun
19.1%
Mon
13.5%
Tue
12.2%
Wed
11.7%
Thu
12.2%
Fri
14.3%
Sat
16.9%
time of day
Morning
13.9%
Noon
17.0%
Afternoon
35.1%
Evening
27.1%
Late
6.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Gillette Venus consumers purchase?

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Why do Gillette Venus consumers try new brands?

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Where do Gillette Venus consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Gillette Venus Target Market

Arrow and target

Who actually buys Gillette Venus? Do these consumers match the intended target market of Gillette Venus?

Thought bubble

What motivates the target market to purchase Gillette Venus?

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What other target market should Gillette Venus look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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