Glaceau Consumer Insights
Who buys Glaceau? Glaceau consumers are generally very high income, Asian, and adolescent age. Glaceau consumers are more likely to purchase Glaceau during larger pantry stocking trips. Brands such as Fresh Selections, Pop-Tarts, and Digiorno also tend to be purchased in the same trip. Sample consumer insights data below.
Glaceau Basket Penetration
The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data
Data shown is from 2014-2015. Contact us for real-time data.
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Contact our sales team for real-time data and deeper insights, including:
- Omnichannel data (online & offline)
- Real-time consumer and shopper insights
- Behavioral data
- Attitudinal surveys
- Recent demographic data
| Female |
98
|
| Male |
122
|
| <24 |
113
|
| 25-34 |
105
|
| 35-44 |
103
|
| 45-54 |
97
|
| 55-64 |
78
|
| 65+ |
79
|
| African American |
106
|
| Asian |
111
|
| Caucasian |
97
|
| Hispanic |
105
|
| Has Kids |
92
|
| No Kids |
117
|
| - $20k |
97
|
| $20k-40k |
98
|
| $40k-60k |
90
|
| $60k-80k |
86
|
| $80k-100k |
99
|
| $100k-125k |
103
|
| $125k + |
139
|
| No College |
83
|
| College |
103
|
| Adv. Degree |
108
|
Understand Glaceau Consumer Behavior
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| Fresh Selections | 11.6x |
| Pop-Tarts | 6.4x |
| Digiorno | 5.6x |
| Horizon Organic | 5.2x |
| Urgent Need (1-2 Items) |
20
|
| Express Lane (3-10 Items) |
63
|
| Fill Up (11-20 Items) |
148
|
| Pantry Stocking (21+ Items) |
360
|
| Beauty |
1
|
| Club |
138
|
| Dollar |
51
|
| Drug |
129
|
| Food |
118
|
| Gas & Convenience |
405
|
| Mass |
66
|
| Fresh Selections | 2.0x |
| Red Bull | 1.6x |
| Monster Energy | 1.5x |
| Nabisco Triscuit | 1.4x |
Data shown is from 2014-2015. Contact us for real-time data.
Get Better Data
Contact our sales team for real-time data and deeper insights.
Real-time purchase and demographic data
What other brands do Glaceau consumers purchase?
Why do Glaceau consumers try new brands?
Where do Glaceau consumers prefer to shop?
Clients
Data Highlights
Daily, Not Quarterly
Rapid consumer and shopper insights.
1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.
The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.
Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.
Research the Glaceau Target Market
Who actually buys Glaceau? Do these consumers match the intended target market of Glaceau?
What motivates the target market to purchase Glaceau?
What other target market should Glaceau look at?
Which other brands have a similar target market?
