Glaceau VitaminWater Consumer Insights

Who buys Glaceau VitaminWater? Glaceau VitaminWater consumers are generally very high income, Asian, and adolescent age. Glaceau VitaminWater consumers are more likely to purchase Glaceau VitaminWater during larger pantry stocking trips. Brands such as Sparkling Ice, Powerade, and Chobani also tend to be purchased in the same trip. Sample consumer insights data below.

Glaceau VitaminWater Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.99
% of Basket $ (median)
8.1%
Total Basket $ (median)
$24.64

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  • Recent demographic data

Glaceau VitaminWater Consumer Demographics

demographic
index
Female
97
Male
126
<24
139
25-34
105
35-44
101
45-54
97
55-64
82
65+
67
African American
100
Asian
115
Caucasian
97
Hispanic
112
demographic
index
Has Kids
94
No Kids
113
- $20k
109
$20k-40k
109
$40k-60k
96
$60k-80k
93
$80k-100k
87
$100k-125k
95
$125k +
118
No College
95
College
101
Adv. Degree
103

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Glaceau VitaminWater Basket Affinity & Size

brand
basket affinity
Sparkling Ice 5.1x
Powerade 3.9x
Chobani 3.9x
Kraft Macaroni & Cheese 3.8x
basket size
index
Urgent Need (1-2 Items)
27
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
300

Where is Glaceau VitaminWater Purchased?

channels
index
Beauty
2
Club
83
Dollar
40
Drug
129
Food
144
Gas & Convenience
318
Mass
63
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.5x
Red Bull 1.5x
Monster Energy 1.5x
Sparkling Ice 1.5x

How Did They Pay?

method
index
Cash
109
Credit
96
Debit
98
Food Stamps
113

When is Glaceau VitaminWater Purchased?

day of week
Sun
18.0%
Mon
13.1%
Tue
12.9%
Wed
12.5%
Thu
11.8%
Fri
15.4%
Sat
16.4%
time of day
Morning
16.4%
Noon
16.2%
Afternoon
32.0%
Evening
27.6%
Late
7.7%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Glaceau VitaminWater consumers purchase?

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Why do Glaceau VitaminWater consumers try new brands?

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Where do Glaceau VitaminWater consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Glaceau VitaminWater Target Market

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Who actually buys Glaceau VitaminWater? Do these consumers match the intended target market of Glaceau VitaminWater?

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What motivates the target market to purchase Glaceau VitaminWater?

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What other target market should Glaceau VitaminWater look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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