Glade Plugins Consumer Insights

Who buys Glade Plugins? Glade Plugins consumers are generally very low income, African American, and young adult age. Glade Plugins consumers are more likely to purchase Glade Plugins during larger pantry stocking trips. Brands such as Febreze, Swiffer, and Ziploc also tend to be purchased in the same trip. Sample consumer insights data below.

Glade Plugins Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.89
% of Basket $ (median)
11.4%
Total Basket $ (median)
$42.78

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Glade Plugins Consumer Demographics

demographic
index
Female
101
Male
90
<24
106
25-34
118
35-44
100
45-54
86
55-64
85
65+
58
African American
186
Asian
105
Caucasian
91
Hispanic
130
demographic
index
Has Kids
94
No Kids
113
- $20k
125
$20k-40k
122
$40k-60k
107
$60k-80k
100
$80k-100k
93
$100k-125k
81
$125k +
69
No College
110
College
100
Adv. Degree
85

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Glade Plugins Basket Affinity & Size

brand
basket affinity
Febreze 11.9x
Swiffer 6.5x
Ziploc 5.5x
Gain 5.4x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
293

Where is Glade Plugins Purchased?

channels
index
Club
103
Dollar
285
Drug
204
Food
34
Gas & Convenience
1
Mass
129
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.5x
Gold Peak 1.4x
Cottonelle 1.4x
Hawaiian Punch 1.4x

How Did They Pay?

method
index
Cash
111
Credit
88
Debit
108
Food Stamps
70

When is Glade Plugins Purchased?

day of week
Sun
15.7%
Mon
12.1%
Tue
12.4%
Wed
11.9%
Thu
12.8%
Fri
15.6%
Sat
19.4%
time of day
Morning
16.0%
Noon
17.2%
Afternoon
34.5%
Evening
25.2%
Late
7.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Glade Plugins consumers purchase?

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Why do Glade Plugins consumers try new brands?

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Where do Glade Plugins consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Glade Plugins Target Market

Arrow and target

Who actually buys Glade Plugins? Do these consumers match the intended target market of Glade Plugins?

Thought bubble

What motivates the target market to purchase Glade Plugins?

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What other target market should Glade Plugins look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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