Gold Peak Consumer Insights

Who buys Gold Peak? Gold Peak consumers are generally very low income, African American, and older age. Gold Peak consumers are more likely to purchase Gold Peak during larger pantry stocking trips. Brands such as Simply Juice, Starbucks, and Archer Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Gold Peak Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.29
% of Basket $ (median)
6.0%
Total Basket $ (median)
$38.02

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Gold Peak Consumer Demographics

demographic
index
Female
100
Male
104
<24
89
25-34
102
35-44
93
45-54
108
55-64
119
65+
72
African American
133
Asian
83
Caucasian
101
Hispanic
85
demographic
index
Has Kids
96
No Kids
109
- $20k
114
$20k-40k
99
$40k-60k
93
$60k-80k
106
$80k-100k
106
$100k-125k
90
$125k +
99
No College
104
College
103
Adv. Degree
82

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Gold Peak Basket Affinity & Size

brand
basket affinity
Simply Juice 4.9x
Starbucks 4.0x
Archer Farms 3.9x
Ball Park 3.5x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
342

Where is Gold Peak Purchased?

channels
index
Club
19
Dollar
63
Drug
55
Food
136
Gas & Convenience
151
Mass
99
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Arizona (Beverage) 1.4x
Sparkling Ice 1.4x
Red Bull 1.3x
Monster Energy 1.3x

How Did They Pay?

method
index
Cash
113
Credit
86
Debit
105
Food Stamps
124

When is Gold Peak Purchased?

day of week
Sun
18.7%
Mon
12.2%
Tue
12.3%
Wed
12.1%
Thu
12.2%
Fri
14.8%
Sat
17.7%
time of day
Morning
13.9%
Noon
15.4%
Afternoon
33.6%
Evening
29.7%
Late
7.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Gold Peak consumers purchase?

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Why do Gold Peak consumers try new brands?

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Where do Gold Peak consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Gold Peak Target Market

Arrow and target

Who actually buys Gold Peak? Do these consumers match the intended target market of Gold Peak?

Thought bubble

What motivates the target market to purchase Gold Peak?

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What other target market should Gold Peak look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us