Survey Gourmet Consumers

Accelerate your consumer research by segmenting and surveying Gourmet consumers in our panel of over 300,000 profiled consumers.

Sample Survey Data From Our Panelists

We targeted panelists who purchase Gourmet by using their receipt data, then surveyed these panelists to understand why they purchase Gourmet.

Gourmet Impulse Purchases

Did you decide to purchase Gourmet while at the store?

Yes

36%

See survey data about other brands these panelists purchase:

Retailer Affinity
Taylor Farms 18.5x
Generic Pma 12.8x
Nestle Pure Life 8.7x
Del Monte 7.5x

Gourmet Brand Loyalty

If the Gourmet item was out of stock, what would you have done?
26% Avg: 28%
Purchased another brand
37% Avg: 31%

Gone to another store to purchase it

16% Avg: 19%

Waited until my next trip to the same store

19% Avg: 21%

Bought a similar Gourmet item

Gourmet Consumer Rating

Rating:

8.7

Average: 8.9 *

Understand Consumer Sentiment

Our capabilities let you research how sentiment influences purchases of Gourmet.
Learn More

Gourmet Consumer Reviews

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This is the best ice cream scoop to use, because the plastic ones split and break apart.

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It's always fresh and tastes great.

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The veggies were fresh and the snap peas were great. I would like to see another option for dip like dill be available

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Gourmet Brand Associations

quality
fresh
great
healthy
value
know
apple
veggies
brand
consistent
veggie
yummy
decent
convenience
nice
tray
example survey

Get Rapid Results

Accelerate Your Research

Contact us to survey real Gourmet consumers.

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Over 50% response rate

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300,000+ profiled panelists

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Target by purchase behavior & demographics

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Trigger surveys after a purchase

Clients

Example InfoScout insights clients

Why Pick InfoScout for Research Surveys?

300,000+ Consumers in Our Panel

We have America's largest, and most representative consumer panel. Over 250,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.

Target By Purchase Behavior and Demographics

Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.

Behavior Triggered

Survey panelists soon after they report a Gourmet purchase. Collect data while the Gourmet purchase is fresh in mind to reduce recall bias.

Deeper Research

Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Gourmet consumers stop purchasing Gourmet items, why they switch brands and much more.

Faster Research, Rapid Results

Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.

About Our Gourmet Panelists, Surveys, Data and Research

InfoScout has over 300,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.



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