Green Mountain Coffee Consumer Insights

Who buys Green Mountain Coffee? Green Mountain Coffee consumers are generally very high income, Caucasian, and senior age. Green Mountain Coffee consumers are more likely to purchase Green Mountain Coffee during larger pantry stocking trips. Brands such as Coffee-mate, International Delight, and Dixie also tend to be purchased in the same trip. Sample consumer insights data below.

Green Mountain Coffee Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$10.48
% of Basket $ (median)
14.2%
Total Basket $ (median)
$73.70

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  • Attitudinal surveys
  • Recent demographic data

Green Mountain Coffee Consumer Demographics

demographic
index
Female
101
Male
88
<24
52
25-34
72
35-44
102
45-54
107
55-64
153
65+
197
African American
34
Asian
40
Caucasian
117
Hispanic
49
demographic
index
Has Kids
94
No Kids
113
- $20k
54
$20k-40k
73
$40k-60k
83
$60k-80k
98
$80k-100k
123
$100k-125k
125
$125k +
148
No College
85
College
101
Adv. Degree
114

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Green Mountain Coffee Basket Affinity & Size

brand
basket affinity
Coffee-mate 4.8x
International Delight 4.3x
Dixie 3.6x
Bounty 3.5x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
396

Where is Green Mountain Coffee Purchased?

channels
index
Beauty
2
Club
175
Dollar
5
Drug
23
Food
116
Gas & Convenience
4
Mass
90
regions
hover to view index

What Else Do They Buy?

brand
household affinity
International Delight 1.4x
Nabisco Triscuit 1.4x
Entenmann's 1.4x
Perdue 1.4x

How Did They Pay?

method
index
Cash
75
Credit
121
Debit
99
Food Stamps
56

When is Green Mountain Coffee Purchased?

day of week
Sun
17.2%
Mon
13.1%
Tue
12.6%
Wed
11.9%
Thu
11.8%
Fri
15.8%
Sat
17.6%
time of day
Morning
17.3%
Noon
19.3%
Afternoon
35.7%
Evening
23.0%
Late
4.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Green Mountain Coffee consumers purchase?

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Why do Green Mountain Coffee consumers try new brands?

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Where do Green Mountain Coffee consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Green Mountain Coffee Target Market

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Who actually buys Green Mountain Coffee? Do these consumers match the intended target market of Green Mountain Coffee?

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What motivates the target market to purchase Green Mountain Coffee?

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What other target market should Green Mountain Coffee look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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