Grippos Consumer Insights

Who buys Grippos? Grippos consumers are generally higher income, Caucasian, and upper middle age. Grippos consumers are more likely to purchase Grippos during larger pantry stocking trips. Brands such as Hostess, Fresh Selections, and Armour also tend to be purchased in the same trip. Sample consumer insights data below.

Grippos Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.79
% of Basket $ (median)
7.0%
Total Basket $ (median)
$39.76

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Grippos Consumer Demographics

demographic
index
Female
102
Male
82
<24
78
25-34
80
35-44
98
45-54
147
55-64
79
65+
66
African American
80
Asian
13
Caucasian
123
Hispanic
0
demographic
index
Has Kids
101
No Kids
98
- $20k
77
$20k-40k
83
$40k-60k
78
$60k-80k
100
$80k-100k
101
$100k-125k
209
$125k +
67
No College
88
College
92
Adv. Degree
152

Understand Grippos Consumer Behavior

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Grippos Basket Affinity & Size

brand
basket affinity
Hostess 10.0x
Fresh Selections 8.1x
Armour 7.2x
Snyders Of Hanover 7.2x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
75
Fill Up (11-20 Items)
129
Pantry Stocking (21+ Items)
346

Where is Grippos Purchased?

channels
index
Dollar
197
Drug
71
Food
236
Gas & Convenience
89
Mass
23
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 3.4x
Diet Mountain Dew 3.1x
Blue Bonnet 2.2x
Sunbeam 2.1x

How Did They Pay?

method
index
Cash
82
Credit
152
Debit
65
Food Stamps
91

When is Grippos Purchased?

day of week
Sun
24.3%
Mon
10.7%
Tue
9.1%
Wed
10.7%
Thu
11.2%
Fri
15.9%
Sat
18.1%
time of day
Morning
13.7%
Noon
20.0%
Afternoon
32.6%
Evening
24.8%
Late
9.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Grippos consumers purchase?

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Why do Grippos consumers try new brands?

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Where do Grippos consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Grippos Target Market

Arrow and target

Who actually buys Grippos? Do these consumers match the intended target market of Grippos?

Thought bubble

What motivates the target market to purchase Grippos?

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What other target market should Grippos look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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