HABA Consumer Insights

Who buys HABA? HABA consumers are generally very high income, Asian, and lower middle age. HABA consumers are more likely to purchase HABA during larger pantry stocking trips. Brands such as Almond Breeze, Goya, and Snyders Of Hanover also tend to be purchased in the same trip. Sample consumer insights data below.

HABA Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
6.7%
Total Basket $ (median)
$59.43

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

HABA Consumer Demographics

demographic
index
Female
99
Male
111
<24
90
25-34
64
35-44
126
45-54
107
55-64
78
65+
92
African American
45
Asian
162
Caucasian
96
Hispanic
99
demographic
index
Has Kids
104
No Kids
91
- $20k
39
$20k-40k
38
$40k-60k
65
$60k-80k
84
$80k-100k
96
$100k-125k
165
$125k +
247
No College
41
College
97
Adv. Degree
186

Understand HABA Consumer Behavior

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HABA Basket Affinity & Size

brand
basket affinity
Almond Breeze 302.1x
Goya 39.5x
Snyders Of Hanover 38.7x
Gerber 32.4x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
176
Pantry Stocking (21+ Items)
417

Where is HABA Purchased?

channels
index
Food
296
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.9x
Almond Breeze 1.8x
Neutrogena 1.7x
Oroweat 1.7x

How Did They Pay?

method
index
Cash
34
Credit
176
Debit
77
Food Stamps
6

When is HABA Purchased?

day of week
Sun
15.8%
Mon
15.4%
Tue
11.5%
Wed
14.5%
Thu
11.6%
Fri
13.8%
Sat
17.5%
time of day
Morning
26.4%
Noon
18.7%
Afternoon
35.2%
Evening
17.2%
Late
2.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do HABA consumers purchase?

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Why do HABA consumers try new brands?

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Where do HABA consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the HABA Target Market

Arrow and target

Who actually buys HABA? Do these consumers match the intended target market of HABA?

Thought bubble

What motivates the target market to purchase HABA?

magnifying glass

What other target market should HABA look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us