Hamburger Helper Consumer Insights

Who buys Hamburger Helper? Hamburger Helper consumers are generally very low income, African American, and adolescent age. Hamburger Helper consumers are more likely to purchase Hamburger Helper during larger pantry stocking trips. Brands such as Totino's Party Pizza, Chef Boyardee, and Maruchan Ramen also tend to be purchased in the same trip. Sample consumer insights data below.

Hamburger Helper Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.43
% of Basket $ (median)
3.1%
Total Basket $ (median)
$78.34

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Hamburger Helper Consumer Demographics

demographic
index
Female
101
Male
89
<24
135
25-34
122
35-44
96
45-54
91
55-64
72
65+
50
African American
114
Asian
49
Caucasian
109
Hispanic
59
demographic
index
Has Kids
106
No Kids
86
- $20k
135
$20k-40k
133
$40k-60k
121
$60k-80k
98
$80k-100k
82
$100k-125k
71
$125k +
48
No College
133
College
99
Adv. Degree
63

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Hamburger Helper Basket Affinity & Size

brand
basket affinity
Totino's Party Pizza 6.6x
Chef Boyardee 6.4x
Maruchan Ramen 5.7x
Totino's Pizza Rolls 5.6x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
30
Fill Up (11-20 Items)
116
Pantry Stocking (21+ Items)
551

Where is Hamburger Helper Purchased?

channels
index
Club
2
Dollar
155
Drug
13
Food
127
Gas & Convenience
10
Mass
116
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Party Pizza 1.7x
Hawaiian Punch 1.5x
Armour 1.5x
Totino's Pizza Rolls 1.5x

How Did They Pay?

method
index
Cash
102
Credit
75
Debit
103
Food Stamps
265

When is Hamburger Helper Purchased?

day of week
Sun
18.0%
Mon
13.1%
Tue
12.6%
Wed
11.9%
Thu
11.7%
Fri
15.2%
Sat
17.5%
time of day
Morning
13.0%
Noon
15.7%
Afternoon
34.3%
Evening
29.3%
Late
7.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Hamburger Helper consumers purchase?

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Why do Hamburger Helper consumers try new brands?

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Where do Hamburger Helper consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hamburger Helper Target Market

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Who actually buys Hamburger Helper? Do these consumers match the intended target market of Hamburger Helper?

Thought bubble

What motivates the target market to purchase Hamburger Helper?

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What other target market should Hamburger Helper look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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