Haribo Consumer Insights

Who buys Haribo? Haribo consumers are generally very high income, Asian, and lower middle age. Haribo consumers are more likely to purchase Haribo during larger pantry stocking trips. Brands such as Skittles, Twizzlers, and Cadbury also tend to be purchased in the same trip. Sample consumer insights data below.

Haribo Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.77
% of Basket $ (median)
6.4%
Total Basket $ (median)
$27.54

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Haribo Consumer Demographics

demographic
index
Female
100
Male
97
<24
95
25-34
105
35-44
109
45-54
95
55-64
70
65+
56
African American
128
Asian
151
Caucasian
94
Hispanic
89
demographic
index
Has Kids
104
No Kids
91
- $20k
88
$20k-40k
97
$40k-60k
96
$60k-80k
100
$80k-100k
97
$100k-125k
104
$125k +
118
No College
84
College
103
Adv. Degree
105

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Haribo Basket Affinity & Size

brand
basket affinity
Skittles 8.1x
Twizzlers 8.0x
Cadbury 5.7x
Twix 5.1x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
98
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
239

Where is Haribo Purchased?

channels
index
Beauty
37
Club
16
Dollar
139
Drug
305
Food
105
Gas & Convenience
187
Mass
81
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.4x
Sparkling Ice 1.4x
Arizona (Beverage) 1.3x
Huggies 1.3x

How Did They Pay?

method
index
Cash
132
Credit
92
Debit
92
Food Stamps
99

When is Haribo Purchased?

day of week
Sun
15.2%
Mon
11.7%
Tue
12.7%
Wed
13.1%
Thu
14.1%
Fri
16.5%
Sat
16.7%
time of day
Morning
12.6%
Noon
15.4%
Afternoon
34.5%
Evening
29.7%
Late
7.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Haribo consumers purchase?

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Why do Haribo consumers try new brands?

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Where do Haribo consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Haribo Target Market

Arrow and target

Who actually buys Haribo? Do these consumers match the intended target market of Haribo?

Thought bubble

What motivates the target market to purchase Haribo?

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What other target market should Haribo look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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