Hawaiian Tropic Consumer Insights

Who buys Hawaiian Tropic? Hawaiian Tropic consumers are generally very high income, Asian, and adolescent age. Hawaiian Tropic consumers are more likely to purchase Hawaiian Tropic during larger pantry stocking trips. Brands such as Neutrogena, Olay, and Secret also tend to be purchased in the same trip. Sample consumer insights data below.

Hawaiian Tropic Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.92
% of Basket $ (median)
15.1%
Total Basket $ (median)
$52.61

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Hawaiian Tropic Consumer Demographics

demographic
index
Female
98
Male
121
<24
119
25-34
108
35-44
94
45-54
107
55-64
84
65+
78
African American
64
Asian
107
Caucasian
102
Hispanic
86
demographic
index
Has Kids
90
No Kids
122
- $20k
107
$20k-40k
92
$40k-60k
94
$60k-80k
98
$80k-100k
101
$100k-125k
95
$125k +
124
No College
86
College
102
Adv. Degree
108

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Hawaiian Tropic Basket Affinity & Size

brand
basket affinity
Neutrogena 20.3x
Olay 8.6x
Secret 8.4x
Oral-B 7.1x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
254

Where is Hawaiian Tropic Purchased?

channels
index
Beauty
447
Club
0
Dollar
41
Drug
294
Food
18
Gas & Convenience
2
Mass
159
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.5x
Marlboro 1.5x
Nabisco Triscuit 1.4x
General Mills Fiber One 1.4x

How Did They Pay?

method
index
Cash
107
Credit
111
Debit
94
Food Stamps
29

When is Hawaiian Tropic Purchased?

day of week
Sun
14.3%
Mon
13.3%
Tue
13.2%
Wed
12.5%
Thu
13.1%
Fri
16.5%
Sat
17.1%
time of day
Morning
15.8%
Noon
17.3%
Afternoon
32.6%
Evening
26.3%
Late
8.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Hawaiian Tropic consumers purchase?

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Why do Hawaiian Tropic consumers try new brands?

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Where do Hawaiian Tropic consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hawaiian Tropic Target Market

Arrow and target

Who actually buys Hawaiian Tropic? Do these consumers match the intended target market of Hawaiian Tropic?

Thought bubble

What motivates the target market to purchase Hawaiian Tropic?

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What other target market should Hawaiian Tropic look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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