Heineken Consumer Insights

Who buys Heineken? Heineken consumers are generally very low income, Asian, and adolescent age. Heineken consumers are more likely to purchase Heineken during larger pantry stocking trips. Brands such as Bud Light, Red Bull, and Tostitos Scoops also tend to be purchased in the same trip. Sample consumer insights data below.

Heineken Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$13.97
% of Basket $ (median)
36.1%
Total Basket $ (median)
$38.74

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Heineken Consumer Demographics

demographic
index
Female
95
Male
145
<24
173
25-34
116
35-44
96
45-54
85
55-64
77
65+
100
African American
111
Asian
460
Caucasian
58
Hispanic
145
demographic
index
Has Kids
94
No Kids
114
- $20k
147
$20k-40k
106
$40k-60k
107
$60k-80k
102
$80k-100k
75
$100k-125k
91
$125k +
83
No College
99
College
101
Adv. Degree
96

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Heineken Basket Affinity & Size

brand
basket affinity
Bud Light 13.1x
Red Bull 5.1x
Tostitos Scoops 5.0x
Dannon Danimals 5.0x
basket size
index
Urgent Need (1-2 Items)
66
Express Lane (3-10 Items)
100
Fill Up (11-20 Items)
131
Pantry Stocking (21+ Items)
144

Where is Heineken Purchased?

channels
index
Beauty
2
Club
166
Dollar
2
Drug
152
Food
141
Gas & Convenience
189
Mass
49
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.8x
Marlboro Gold Pack 1.7x
Bud Light 1.6x
Arizona (Beverage) 1.5x

How Did They Pay?

method
index
Cash
148
Credit
106
Debit
79
Food Stamps
42

When is Heineken Purchased?

day of week
Sun
15.8%
Mon
8.6%
Tue
9.9%
Wed
11.5%
Thu
11.4%
Fri
19.3%
Sat
23.6%
time of day
Morning
10.7%
Noon
14.1%
Afternoon
35.8%
Evening
32.3%
Late
7.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Heineken consumers purchase?

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Why do Heineken consumers try new brands?

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Where do Heineken consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Heineken Target Market

Arrow and target

Who actually buys Heineken? Do these consumers match the intended target market of Heineken?

Thought bubble

What motivates the target market to purchase Heineken?

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What other target market should Heineken look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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