Hello Kitty Consumer Insights

Who buys Hello Kitty? Hello Kitty consumers are generally lower income, Asian, and young adult age. Hello Kitty consumers are more likely to purchase Hello Kitty during larger pantry stocking trips. Brands such as Crayola, Hershey's Kisses, and Skittles also tend to be purchased in the same trip. Sample consumer insights data below.

Hello Kitty Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.49
% of Basket $ (median)
7.7%
Total Basket $ (median)
$45.59

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Hello Kitty Consumer Demographics

demographic
index
Female
102
Male
78
<24
81
25-34
120
35-44
110
45-54
69
55-64
82
65+
59
African American
104
Asian
167
Caucasian
89
Hispanic
133
demographic
index
Has Kids
115
No Kids
66
- $20k
98
$20k-40k
105
$40k-60k
102
$60k-80k
105
$80k-100k
91
$100k-125k
94
$125k +
100
No College
104
College
101
Adv. Degree
90

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Hello Kitty Basket Affinity & Size

brand
basket affinity
Crayola 15.7x
Hershey's Kisses 5.9x
Skittles 5.8x
Gerber Graduates 5.7x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
77
Fill Up (11-20 Items)
177
Pantry Stocking (21+ Items)
280

Where is Hello Kitty Purchased?

channels
index
Beauty
78
Club
29
Dollar
102
Drug
87
Food
16
Gas & Convenience
11
Mass
183
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.5x
Dannon Danimals 1.5x
Huggies 1.4x
Monster Energy 1.4x

How Did They Pay?

method
index
Cash
90
Credit
103
Debit
109
Food Stamps
56

When is Hello Kitty Purchased?

day of week
Sun
14.1%
Mon
11.4%
Tue
11.1%
Wed
11.6%
Thu
13.9%
Fri
18.0%
Sat
19.8%
time of day
Morning
14.5%
Noon
17.6%
Afternoon
32.9%
Evening
25.9%
Late
9.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Hello Kitty consumers purchase?

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Why do Hello Kitty consumers try new brands?

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Where do Hello Kitty consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hello Kitty Target Market

Arrow and target

Who actually buys Hello Kitty? Do these consumers match the intended target market of Hello Kitty?

Thought bubble

What motivates the target market to purchase Hello Kitty?

magnifying glass

What other target market should Hello Kitty look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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