Hello Panda Consumer Insights

Who buys Hello Panda? Hello Panda consumers are generally lower income, Asian, and young adult age. Hello Panda consumers are more likely to purchase Hello Panda during larger pantry stocking trips. Brands such as Archer Farms, Nutella, and Crayola also tend to be purchased in the same trip. Sample consumer insights data below.

Hello Panda Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.34
% of Basket $ (median)
4.4%
Total Basket $ (median)
$30.12

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Hello Panda Consumer Demographics

demographic
index
Female
104
Male
64
<24
143
25-34
152
35-44
96
45-54
72
55-64
27
65+
23
African American
31
Asian
278
Caucasian
71
Hispanic
184
demographic
index
Has Kids
120
No Kids
56
- $20k
117
$20k-40k
126
$40k-60k
124
$60k-80k
99
$80k-100k
75
$100k-125k
71
$125k +
74
No College
95
College
106
Adv. Degree
76

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Hello Panda Basket Affinity & Size

brand
basket affinity
Archer Farms 27.8x
Nutella 14.5x
Crayola 11.2x
Gerber 10.8x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
207
Pantry Stocking (21+ Items)
230

Where is Hello Panda Purchased?

channels
index
Dollar
7
Drug
9
Food
22
Gas & Convenience
10
Mass
201
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.6x
Archer Farms 1.6x
Dannon Danimals 1.6x
Starbucks Frappuccino 1.6x

How Did They Pay?

method
index
Cash
77
Credit
79
Debit
130
Food Stamps
83

When is Hello Panda Purchased?

day of week
Sun
16.9%
Mon
11.9%
Tue
11.9%
Wed
11.3%
Thu
12.8%
Fri
13.2%
Sat
22.0%
time of day
Morning
12.8%
Noon
20.0%
Afternoon
36.1%
Evening
25.3%
Late
5.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Hello Panda consumers purchase?

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Why do Hello Panda consumers try new brands?

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Where do Hello Panda consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hello Panda Target Market

Arrow and target

Who actually buys Hello Panda? Do these consumers match the intended target market of Hello Panda?

Thought bubble

What motivates the target market to purchase Hello Panda?

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What other target market should Hello Panda look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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