Herb Thyme Farms Consumer Insights

Who buys Herb Thyme Farms? Herb Thyme Farms consumers are generally very high income, Hispanic, and adolescent age. Herb Thyme Farms consumers are more likely to purchase Herb Thyme Farms during larger pantry stocking trips. Brands such as TURKEY KNOB, Bolthouse Farms, and Marketside also tend to be purchased in the same trip. Sample consumer insights data below.

Herb Thyme Farms Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.99
% of Basket $ (median)
3.3%
Total Basket $ (median)
$59.46

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  • Recent demographic data

Herb Thyme Farms Consumer Demographics

demographic
index
Female
98
Male
119
<24
134
25-34
105
35-44
94
45-54
100
55-64
100
65+
101
African American
117
Asian
127
Caucasian
90
Hispanic
155
demographic
index
Has Kids
96
No Kids
110
- $20k
98
$20k-40k
86
$40k-60k
95
$60k-80k
98
$80k-100k
102
$100k-125k
104
$125k +
126
No College
77
College
104
Adv. Degree
108

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Herb Thyme Farms Basket Affinity & Size

brand
basket affinity
TURKEY KNOB 9.2x
Bolthouse Farms 8.9x
Marketside 8.0x
Swanson 7.9x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
182
Pantry Stocking (21+ Items)
435

Where is Herb Thyme Farms Purchased?

channels
index
Food
73
Gas & Convenience
3
Mass
165
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.6x
Bolthouse Farms 1.6x
Yoplait Light 1.5x
General Mills Fiber One 1.5x

How Did They Pay?

method
index
Cash
86
Credit
99
Debit
110
Food Stamps
111

When is Herb Thyme Farms Purchased?

day of week
Sun
17.1%
Mon
13.4%
Tue
10.8%
Wed
13.3%
Thu
12.5%
Fri
15.2%
Sat
17.7%
time of day
Morning
16.1%
Noon
16.9%
Afternoon
36.1%
Evening
24.6%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Herb Thyme Farms consumers purchase?

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Why do Herb Thyme Farms consumers try new brands?

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Where do Herb Thyme Farms consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Herb Thyme Farms Target Market

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Who actually buys Herb Thyme Farms? Do these consumers match the intended target market of Herb Thyme Farms?

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What motivates the target market to purchase Herb Thyme Farms?

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What other target market should Herb Thyme Farms look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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