Herbal Essences Hello Hydration Consumer Insights

Who buys Herbal Essences Hello Hydration? Herbal Essences Hello Hydration consumers are generally higher income, Hispanic, and adolescent age. Herbal Essences Hello Hydration consumers are more likely to purchase Herbal Essences Hello Hydration during larger pantry stocking trips. Brands such as Always, Softsoap, and Dawn also tend to be purchased in the same trip. Sample consumer insights data below.

Herbal Essences Hello Hydration Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.98
% of Basket $ (median)
10.6%
Total Basket $ (median)
$56.53

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Herbal Essences Hello Hydration Consumer Demographics

demographic
index
Female
102
Male
82
<24
112
25-34
105
35-44
112
45-54
92
55-64
63
65+
39
African American
81
Asian
109
Caucasian
95
Hispanic
148
demographic
index
Has Kids
109
No Kids
80
- $20k
96
$20k-40k
113
$40k-60k
101
$60k-80k
94
$80k-100k
91
$100k-125k
115
$125k +
88
No College
105
College
101
Adv. Degree
88

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Herbal Essences Hello Hydration Basket Affinity & Size

brand
basket affinity
Always 7.7x
Softsoap 6.4x
Dawn 6.1x
Secret 6.1x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
73
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
320

Where is Herbal Essences Hello Hydration Purchased?

channels
index
Club
25
Dollar
5
Drug
369
Food
84
Mass
97
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.7x
YoCrunch 1.7x
Dannon Danimals 1.6x
Tropicana 1.5x

How Did They Pay?

method
index
Cash
105
Credit
101
Debit
99
Food Stamps
46

When is Herbal Essences Hello Hydration Purchased?

day of week
Sun
18.4%
Mon
14.2%
Tue
12.3%
Wed
12.4%
Thu
12.3%
Fri
14.3%
Sat
16.2%
time of day
Morning
15.9%
Noon
16.1%
Afternoon
35.1%
Evening
26.5%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Herbal Essences Hello Hydration consumers purchase?

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Why do Herbal Essences Hello Hydration consumers try new brands?

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Where do Herbal Essences Hello Hydration consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Herbal Essences Hello Hydration Target Market

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Who actually buys Herbal Essences Hello Hydration? Do these consumers match the intended target market of Herbal Essences Hello Hydration?

Thought bubble

What motivates the target market to purchase Herbal Essences Hello Hydration?

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What other target market should Herbal Essences Hello Hydration look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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