Hershey's Consumer Insights

Who buys Hershey's? Hershey's consumers are generally very high income, Caucasian, and older age. Hershey's consumers are more likely to purchase Hershey's during larger pantry stocking trips. Brands such as Twix, Snickers, and Skittles also tend to be purchased in the same trip. Sample consumer insights data below.

Hershey's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.88
% of Basket $ (median)
6.5%
Total Basket $ (median)
$44.23

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Hershey's Consumer Demographics

demographic
index
Female
101
Male
95
<24
91
25-34
88
35-44
100
45-54
111
55-64
112
65+
106
African American
78
Asian
75
Caucasian
107
Hispanic
74
demographic
index
Has Kids
100
No Kids
101
- $20k
96
$20k-40k
98
$40k-60k
100
$60k-80k
101
$80k-100k
101
$100k-125k
101
$125k +
102
No College
102
College
99
Adv. Degree
101

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Hershey's Basket Affinity & Size

brand
basket affinity
Twix 4.4x
Snickers 4.3x
Skittles 4.0x
M&M's 3.5x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
317

Where is Hershey's Purchased?

channels
index
Beauty
4
Club
90
Dollar
178
Drug
190
Food
81
Gas & Convenience
141
Mass
99
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Cool Whip 1.1x
Yoplait Light 1.0x
Hormel 1.0x
Duncan Hines 1.0x

How Did They Pay?

method
index
Cash
110
Credit
100
Debit
96
Food Stamps
98

When is Hershey's Purchased?

day of week
Sun
14.4%
Mon
12.6%
Tue
12.8%
Wed
13.3%
Thu
13.8%
Fri
16.3%
Sat
16.9%
time of day
Morning
14.7%
Noon
16.5%
Afternoon
34.4%
Evening
27.7%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Hershey's consumers purchase?

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Why do Hershey's consumers try new brands?

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Where do Hershey's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hershey's Target Market

Arrow and target

Who actually buys Hershey's? Do these consumers match the intended target market of Hershey's?

Thought bubble

What motivates the target market to purchase Hershey's?

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What other target market should Hershey's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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