Hershey's Take 5 Consumer Insights

Who buys Hershey's Take 5? Hershey's Take 5 consumers are generally slightly higher income, Caucasian, and upper middle age. Hershey's Take 5 consumers are more likely to purchase Hershey's Take 5 during larger pantry stocking trips. Brands such as Kit Kat, Reese's Peanut Butter Cups, and Twix also tend to be purchased in the same trip. Sample consumer insights data below.

Hershey's Take 5 Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
7.3%
Total Basket $ (median)
$27.55

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Hershey's Take 5 Consumer Demographics

demographic
index
Female
98
Male
115
<24
95
25-34
89
35-44
106
45-54
114
55-64
88
65+
57
African American
46
Asian
58
Caucasian
115
Hispanic
36
demographic
index
Has Kids
98
No Kids
104
- $20k
85
$20k-40k
91
$40k-60k
93
$60k-80k
105
$80k-100k
125
$100k-125k
103
$125k +
95
No College
94
College
101
Adv. Degree
101

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Hershey's Take 5 Basket Affinity & Size

brand
basket affinity
Kit Kat 22.7x
Reese's Peanut Butter Cups 17.8x
Twix 17.4x
Snickers 13.4x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
106
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
209

Where is Hershey's Take 5 Purchased?

channels
index
Club
96
Dollar
37
Drug
292
Food
67
Gas & Convenience
486
Mass
87
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 1.7x
Gold Peak 1.6x
Twizzlers 1.6x
YoCrunch 1.6x

How Did They Pay?

method
index
Cash
116
Credit
106
Debit
87
Food Stamps
83

When is Hershey's Take 5 Purchased?

day of week
Sun
14.8%
Mon
12.9%
Tue
11.6%
Wed
15.0%
Thu
14.2%
Fri
14.3%
Sat
17.2%
time of day
Morning
13.8%
Noon
16.8%
Afternoon
34.2%
Evening
29.6%
Late
5.5%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Hershey's Take 5 consumers purchase?

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Why do Hershey's Take 5 consumers try new brands?

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Where do Hershey's Take 5 consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hershey's Take 5 Target Market

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Who actually buys Hershey's Take 5? Do these consumers match the intended target market of Hershey's Take 5?

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What motivates the target market to purchase Hershey's Take 5?

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What other target market should Hershey's Take 5 look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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