Hiland Consumer Insights

Who buys Hiland? Hiland consumers are generally slightly lower income, Caucasian, and older age. Hiland consumers are more likely to purchase Hiland during larger pantry stocking trips. Brands such as Farmers Market, Ro-Tel, and Sara Lee also tend to be purchased in the same trip. Sample consumer insights data below.

Hiland Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.79
% of Basket $ (median)
8.2%
Total Basket $ (median)
$46.44

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Hiland Consumer Demographics

demographic
index
Female
103
Male
71
<24
62
25-34
98
35-44
100
45-54
104
55-64
109
65+
101
African American
50
Asian
26
Caucasian
118
Hispanic
35
demographic
index
Has Kids
100
No Kids
100
- $20k
80
$20k-40k
101
$40k-60k
119
$60k-80k
107
$80k-100k
99
$100k-125k
85
$125k +
86
No College
106
College
101
Adv. Degree
86

Understand Hiland Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Hiland Basket Affinity & Size

brand
basket affinity
Farmers Market 5.9x
Ro-Tel 5.2x
Sara Lee 5.1x
Fritos 4.5x
basket size
index
Urgent Need (1-2 Items)
31
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
304

Where is Hiland Purchased?

channels
index
Club
8
Dollar
645
Drug
145
Food
86
Gas & Convenience
124
Mass
102
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 1.9x
Sunbeam 1.7x
Ro-Tel 1.7x
Blue Bonnet 1.6x

How Did They Pay?

method
index
Cash
119
Credit
93
Debit
99
Food Stamps
101

When is Hiland Purchased?

day of week
Sun
17.4%
Mon
13.3%
Tue
12.8%
Wed
12.1%
Thu
12.4%
Fri
14.1%
Sat
17.8%
time of day
Morning
13.5%
Noon
13.7%
Afternoon
32.5%
Evening
33.4%
Late
6.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Hiland consumers purchase?

check mark

Why do Hiland consumers try new brands?

check mark

Where do Hiland consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hiland Target Market

Arrow and target

Who actually buys Hiland? Do these consumers match the intended target market of Hiland?

Thought bubble

What motivates the target market to purchase Hiland?

magnifying glass

What other target market should Hiland look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us