Hinoichi Consumer Insights

Who buys Hinoichi? Hinoichi consumers are generally very low income, Asian, and adolescent age. Hinoichi consumers are more likely to purchase Hinoichi during larger pantry stocking trips. Brands such as Skippy, Almond Breeze, and Post Honey Bunches Of Oats also tend to be purchased in the same trip. Sample consumer insights data below.

Hinoichi Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.98
% of Basket $ (median)
5.0%
Total Basket $ (median)
$39.87

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Hinoichi Consumer Demographics

demographic
index
Female
90
Male
202
<24
292
25-34
130
35-44
90
45-54
74
55-64
49
65+
93
African American
46
Asian
914
Caucasian
28
Hispanic
36
demographic
index
Has Kids
88
No Kids
127
- $20k
142
$20k-40k
90
$40k-60k
99
$60k-80k
78
$80k-100k
86
$100k-125k
117
$125k +
120
No College
70
College
102
Adv. Degree
126

Understand Hinoichi Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Hinoichi Basket Affinity & Size

brand
basket affinity
Skippy 15.6x
Almond Breeze 14.9x
Post Honey Bunches Of Oats 12.8x
Horizon Organic 9.8x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
223
Pantry Stocking (21+ Items)
276

Where is Hinoichi Purchased?

channels
index
Club
6
Dollar
3
Drug
1
Food
237
Gas & Convenience
8
Mass
42
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.9x
Oroweat 1.6x
Archer Farms 1.5x
Always 1.5x

How Did They Pay?

method
index
Cash
166
Credit
136
Debit
32
Food Stamps
142

When is Hinoichi Purchased?

day of week
Sun
18.1%
Mon
14.5%
Tue
12.5%
Wed
11.5%
Thu
11.3%
Fri
13.6%
Sat
18.5%
time of day
Morning
14.8%
Noon
15.8%
Afternoon
35.0%
Evening
28.0%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Hinoichi consumers purchase?

check mark

Why do Hinoichi consumers try new brands?

check mark

Where do Hinoichi consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hinoichi Target Market

Arrow and target

Who actually buys Hinoichi? Do these consumers match the intended target market of Hinoichi?

Thought bubble

What motivates the target market to purchase Hinoichi?

magnifying glass

What other target market should Hinoichi look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us