Home Pride Consumer Insights

Who buys Home Pride? Home Pride consumers are generally very high income, Hispanic, and older age. Home Pride consumers are more likely to purchase Home Pride during larger pantry stocking trips. Brands such as Smart Balance, Skippy, and Farmers Market also tend to be purchased in the same trip. Sample consumer insights data below.

Home Pride Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.78
% of Basket $ (median)
4.7%
Total Basket $ (median)
$58.96

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  • Omnichannel data (online & offline)
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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Home Pride Consumer Demographics

demographic
index
Female
100
Male
103
<24
96
25-34
73
35-44
104
45-54
117
55-64
131
65+
85
African American
119
Asian
171
Caucasian
81
Hispanic
181
demographic
index
Has Kids
108
No Kids
81
- $20k
88
$20k-40k
92
$40k-60k
89
$60k-80k
104
$80k-100k
94
$100k-125k
112
$125k +
127
No College
92
College
110
Adv. Degree
60

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Home Pride Basket Affinity & Size

brand
basket affinity
Smart Balance 5.9x
Skippy 5.8x
Farmers Market 4.9x
Mission (Foods) 4.6x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
418

Where is Home Pride Purchased?

channels
index
Club
2
Dollar
45
Drug
11
Food
193
Gas & Convenience
3
Mass
73
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.0x
Skippy 1.8x
Taylor Farms 1.7x
King's Hawaiian 1.6x

How Did They Pay?

method
index
Cash
190
Credit
53
Debit
99
Food Stamps
107

When is Home Pride Purchased?

day of week
Sun
19.6%
Mon
16.5%
Tue
13.0%
Wed
12.4%
Thu
11.5%
Fri
11.7%
Sat
15.4%
time of day
Morning
16.0%
Noon
14.6%
Afternoon
35.4%
Evening
28.1%
Late
6.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Home Pride consumers purchase?

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Why do Home Pride consumers try new brands?

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Where do Home Pride consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Home Pride Target Market

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Who actually buys Home Pride? Do these consumers match the intended target market of Home Pride?

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What motivates the target market to purchase Home Pride?

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What other target market should Home Pride look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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