Hunt's Manwich Consumer Insights

Who buys Hunt's Manwich? Hunt's Manwich consumers are generally lower income, African American, and upper middle age. Hunt's Manwich consumers are more likely to purchase Hunt's Manwich during larger pantry stocking trips. Brands such as Chef Boyardee, Totino's Pizza Rolls, and Old El Paso also tend to be purchased in the same trip. Sample consumer insights data below.

Hunt's Manwich Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.29
% of Basket $ (median)
1.9%
Total Basket $ (median)
$68.00

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Hunt's Manwich Consumer Demographics

demographic
index
Female
101
Male
89
<24
86
25-34
94
35-44
101
45-54
112
55-64
96
65+
84
African American
135
Asian
35
Caucasian
110
Hispanic
56
demographic
index
Has Kids
104
No Kids
91
- $20k
111
$20k-40k
115
$40k-60k
111
$60k-80k
107
$80k-100k
95
$100k-125k
84
$125k +
65
No College
127
College
99
Adv. Degree
75

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Hunt's Manwich Basket Affinity & Size

brand
basket affinity
Chef Boyardee 6.9x
Totino's Pizza Rolls 5.0x
Old El Paso 4.7x
Bush's Best 4.5x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
120
Pantry Stocking (21+ Items)
539

Where is Hunt's Manwich Purchased?

channels
index
Club
12
Dollar
126
Drug
21
Food
127
Gas & Convenience
12
Mass
114
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.5x
Totino's Pizza Rolls 1.5x
Totino's Party Pizza 1.5x
Sunbeam 1.4x

How Did They Pay?

method
index
Cash
106
Credit
84
Debit
100
Food Stamps
203

When is Hunt's Manwich Purchased?

day of week
Sun
17.7%
Mon
14.1%
Tue
13.3%
Wed
12.0%
Thu
11.7%
Fri
14.4%
Sat
16.8%
time of day
Morning
13.8%
Noon
16.7%
Afternoon
36.5%
Evening
27.3%
Late
5.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Hunt's Manwich consumers purchase?

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Why do Hunt's Manwich consumers try new brands?

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Where do Hunt's Manwich consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hunt's Manwich Target Market

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Who actually buys Hunt's Manwich? Do these consumers match the intended target market of Hunt's Manwich?

Thought bubble

What motivates the target market to purchase Hunt's Manwich?

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What other target market should Hunt's Manwich look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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