Husky Consumer Insights

Who buys Husky? Husky consumers are generally lower income, Caucasian, and older age. Husky consumers are more likely to purchase Husky during larger pantry stocking trips. Brands such as Hefty, Bounty, and Gatorade G2 also tend to be purchased in the same trip. Sample consumer insights data below.

Husky Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$11.31
% of Basket $ (median)
10.3%
Total Basket $ (median)
$110.33

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Husky Consumer Demographics

demographic
index
Female
99
Male
108
<24
100
25-34
103
35-44
91
45-54
91
55-64
157
65+
106
African American
89
Asian
68
Caucasian
108
Hispanic
70
demographic
index
Has Kids
93
No Kids
116
- $20k
103
$20k-40k
122
$40k-60k
112
$60k-80k
94
$80k-100k
89
$100k-125k
81
$125k +
89
No College
127
College
89
Adv. Degree
123

Understand Husky Consumer Behavior

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Husky Basket Affinity & Size

brand
basket affinity
Hefty 10.0x
Bounty 7.4x
Gatorade G2 6.6x
Angel Soft 6.1x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
307

Where is Husky Purchased?

channels
index
Club
46
Food
22
Mass
192
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.8x
Blue Bonnet 1.7x
Totino's Party Pizza 1.7x
Sunny Meadow 1.6x

How Did They Pay?

method
index
Cash
72
Credit
115
Debit
108
Food Stamps
63

When is Husky Purchased?

day of week
Sun
17.6%
Mon
12.7%
Tue
11.5%
Wed
12.6%
Thu
12.7%
Fri
15.2%
Sat
17.6%
time of day
Morning
18.4%
Noon
16.8%
Afternoon
32.9%
Evening
23.8%
Late
8.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Husky consumers purchase?

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Why do Husky consumers try new brands?

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Where do Husky consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Husky Target Market

Arrow and target

Who actually buys Husky? Do these consumers match the intended target market of Husky?

Thought bubble

What motivates the target market to purchase Husky?

magnifying glass

What other target market should Husky look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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