Hylands Consumer Insights

Who buys Hylands? Hylands consumers are generally slightly lower income, African American, and young adult age. Hylands consumers are more likely to purchase Hylands during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Olay also tend to be purchased in the same trip. Sample consumer insights data below.

Hylands Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.89
% of Basket $ (median)
18.8%
Total Basket $ (median)
$36.73

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Hylands Consumer Demographics

demographic
index
Female
102
Male
80
<24
75
25-34
147
35-44
100
45-54
58
55-64
68
65+
75
African American
113
Asian
98
Caucasian
99
Hispanic
106
demographic
index
Has Kids
119
No Kids
56
- $20k
99
$20k-40k
114
$40k-60k
118
$60k-80k
106
$80k-100k
93
$100k-125k
89
$125k +
62
No College
102
College
103
Adv. Degree
81

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Hylands Basket Affinity & Size

brand
basket affinity
Gerber Graduates 9.7x
Gerber 8.6x
Olay 8.3x
Archer Farms 6.6x
basket size
index
Urgent Need (1-2 Items)
46
Express Lane (3-10 Items)
93
Fill Up (11-20 Items)
131
Pantry Stocking (21+ Items)
214

Where is Hylands Purchased?

channels
index
Dollar
205
Drug
362
Food
4
Gas & Convenience
2
Mass
155
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.1x
Huggies 1.6x
Gerber 1.6x
Dannon Danimals 1.6x

How Did They Pay?

method
index
Cash
108
Credit
82
Debit
120
Food Stamps
51

When is Hylands Purchased?

day of week
Sun
15.7%
Mon
13.6%
Tue
13.1%
Wed
14.3%
Thu
11.9%
Fri
14.5%
Sat
16.9%
time of day
Morning
16.2%
Noon
16.9%
Afternoon
30.1%
Evening
29.1%
Late
7.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Hylands consumers purchase?

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Why do Hylands consumers try new brands?

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Where do Hylands consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hylands Target Market

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Who actually buys Hylands? Do these consumers match the intended target market of Hylands?

Thought bubble

What motivates the target market to purchase Hylands?

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What other target market should Hylands look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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