I Can't Believe It's Not Butter Light Consumer Insights

Who buys I Can't Believe It's Not Butter Light? I Can't Believe It's Not Butter Light consumers are generally higher income, Hispanic, and senior age. I Can't Believe It's Not Butter Light consumers are more likely to purchase I Can't Believe It's Not Butter Light during larger pantry stocking trips. Brands such as Weight Watchers Smart Ones, Thomas (Bread), and Perdue also tend to be purchased in the same trip. Sample consumer insights data below.

I Can't Believe It's Not Butter Light Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.2%
Total Basket $ (median)
$70.54

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

I Can't Believe It's Not Butter Light Consumer Demographics

demographic
index
Female
100
Male
98
<24
72
25-34
70
35-44
101
45-54
114
55-64
127
65+
236
African American
80
Asian
53
Caucasian
106
Hispanic
108
demographic
index
Has Kids
91
No Kids
120
- $20k
80
$20k-40k
86
$40k-60k
93
$60k-80k
105
$80k-100k
99
$100k-125k
120
$125k +
118
No College
100
College
98
Adv. Degree
108

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I Can't Believe It's Not Butter Light Basket Affinity & Size

brand
basket affinity
Weight Watchers Smart Ones 4.3x
Thomas (Bread) 4.3x
Perdue 4.1x
Sargento 4.0x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
517

Where is I Can't Believe It's Not Butter Light Purchased?

channels
index
Club
66
Dollar
4
Drug
16
Food
150
Gas & Convenience
4
Mass
91
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Weight Watchers Smart Ones 1.7x
Yoplait Light 1.5x
General Mills Fiber One 1.5x
Arnold 1.5x

How Did They Pay?

method
index
Cash
94
Credit
114
Debit
92
Food Stamps
98

When is I Can't Believe It's Not Butter Light Purchased?

day of week
Sun
17.7%
Mon
13.2%
Tue
12.1%
Wed
12.0%
Thu
12.4%
Fri
14.6%
Sat
17.8%
time of day
Morning
16.0%
Noon
18.2%
Afternoon
35.7%
Evening
24.9%
Late
5.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do I Can't Believe It's Not Butter Light consumers purchase?

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Why do I Can't Believe It's Not Butter Light consumers try new brands?

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Where do I Can't Believe It's Not Butter Light consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the I Can't Believe It's Not Butter Light Target Market

Arrow and target

Who actually buys I Can't Believe It's Not Butter Light? Do these consumers match the intended target market of I Can't Believe It's Not Butter Light?

Thought bubble

What motivates the target market to purchase I Can't Believe It's Not Butter Light?

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What other target market should I Can't Believe It's Not Butter Light look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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