Iberia Consumer Insights

Who buys Iberia? Iberia consumers are generally lower income, Hispanic, and young adult age. Iberia consumers are more likely to purchase Iberia during larger pantry stocking trips. Brands such as Goya, Sunny Meadow, and Jennie-O also tend to be purchased in the same trip. Sample consumer insights data below.

Iberia Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.96
% of Basket $ (median)
3.5%
Total Basket $ (median)
$55.72

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Iberia Consumer Demographics

demographic
index
Female
98
Male
124
<24
102
25-34
111
35-44
102
45-54
89
55-64
85
65+
88
African American
230
Asian
105
Caucasian
39
Hispanic
554
demographic
index
Has Kids
98
No Kids
105
- $20k
166
$20k-40k
176
$40k-60k
124
$60k-80k
91
$80k-100k
53
$100k-125k
40
$125k +
37
No College
129
College
96
Adv. Degree
83

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Iberia Basket Affinity & Size

brand
basket affinity
Goya 36.9x
Sunny Meadow 16.4x
Jennie-O 9.1x
Libby's 5.9x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
473

Where is Iberia Purchased?

channels
index
Dollar
68
Drug
4
Food
37
Gas & Convenience
1
Mass
188
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 3.2x
Sunny Meadow 2.7x
Boars Head 1.9x
Smart Balance 1.9x

How Did They Pay?

method
index
Cash
111
Credit
63
Debit
92
Food Stamps
421

When is Iberia Purchased?

day of week
Sun
18.2%
Mon
13.4%
Tue
10.2%
Wed
12.1%
Thu
11.8%
Fri
15.7%
Sat
18.6%
time of day
Morning
12.9%
Noon
16.0%
Afternoon
30.6%
Evening
30.0%
Late
10.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Iberia consumers purchase?

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Why do Iberia consumers try new brands?

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Where do Iberia consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Iberia Target Market

Arrow and target

Who actually buys Iberia? Do these consumers match the intended target market of Iberia?

Thought bubble

What motivates the target market to purchase Iberia?

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What other target market should Iberia look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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