Ice Breakers Duo Consumer Insights

Who buys Ice Breakers Duo? Ice Breakers Duo consumers are generally higher income, Asian, and senior age. Ice Breakers Duo consumers are more likely to purchase Ice Breakers Duo during larger pantry stocking trips. Brands such as Trident, Wrigley's Extra, and Secret also tend to be purchased in the same trip. Sample consumer insights data below.

Ice Breakers Duo Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.99
% of Basket $ (median)
5.3%
Total Basket $ (median)
$37.80

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Ice Breakers Duo Consumer Demographics

demographic
index
Female
102
Male
83
<24
82
25-34
70
35-44
111
45-54
113
55-64
92
65+
187
African American
59
Asian
129
Caucasian
102
Hispanic
79
demographic
index
Has Kids
107
No Kids
83
- $20k
97
$20k-40k
89
$40k-60k
96
$60k-80k
95
$80k-100k
102
$100k-125k
126
$125k +
103
No College
109
College
98
Adv. Degree
97

Understand Ice Breakers Duo Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Ice Breakers Duo Basket Affinity & Size

brand
basket affinity
Trident 6.4x
Wrigley's Extra 6.3x
Secret 4.9x
Orbit 4.7x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
253

Where is Ice Breakers Duo Purchased?

channels
index
Beauty
4
Dollar
231
Drug
102
Food
45
Gas & Convenience
111
Mass
158
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.6x
YoCrunch 1.5x
Yoplait Light 1.4x
Cadbury 1.4x

How Did They Pay?

method
index
Cash
109
Credit
102
Debit
97
Food Stamps
62

When is Ice Breakers Duo Purchased?

day of week
Sun
17.3%
Mon
11.9%
Tue
12.1%
Wed
11.5%
Thu
12.3%
Fri
15.1%
Sat
19.8%
time of day
Morning
13.6%
Noon
15.7%
Afternoon
36.8%
Evening
26.9%
Late
7.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Ice Breakers Duo consumers purchase?

check mark

Why do Ice Breakers Duo consumers try new brands?

check mark

Where do Ice Breakers Duo consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Ice Breakers Duo Target Market

Arrow and target

Who actually buys Ice Breakers Duo? Do these consumers match the intended target market of Ice Breakers Duo?

Thought bubble

What motivates the target market to purchase Ice Breakers Duo?

magnifying glass

What other target market should Ice Breakers Duo look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us