Idahoan Steakhouse Consumer Insights

Who buys Idahoan Steakhouse? Idahoan Steakhouse consumers are generally lower income, Caucasian, and adolescent age. Idahoan Steakhouse consumers are more likely to purchase Idahoan Steakhouse during larger pantry stocking trips. Brands such as Libby's, Armour, and Velveeta also tend to be purchased in the same trip. Sample consumer insights data below.

Idahoan Steakhouse Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.98
% of Basket $ (median)
2.4%
Total Basket $ (median)
$82.55

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Idahoan Steakhouse Consumer Demographics

demographic
index
Female
101
Male
86
<24
108
25-34
102
35-44
100
45-54
100
55-64
103
65+
59
African American
62
Asian
21
Caucasian
118
Hispanic
41
demographic
index
Has Kids
96
No Kids
109
- $20k
115
$20k-40k
136
$40k-60k
103
$60k-80k
117
$80k-100k
89
$100k-125k
69
$125k +
53
No College
125
College
101
Adv. Degree
65

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Idahoan Steakhouse Basket Affinity & Size

brand
basket affinity
Libby's 6.6x
Armour 6.0x
Velveeta 5.7x
Bush's Best 5.3x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
26
Fill Up (11-20 Items)
94
Pantry Stocking (21+ Items)
588

Where is Idahoan Steakhouse Purchased?

channels
index
Club
7
Drug
8
Food
56
Gas & Convenience
2
Mass
175
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Party Pizza 1.9x
Ro-Tel 1.8x
Purina Friskies 1.8x
Marie Callender's 1.8x

How Did They Pay?

method
index
Cash
96
Credit
69
Debit
112
Food Stamps
266

When is Idahoan Steakhouse Purchased?

day of week
Sun
19.4%
Mon
11.7%
Tue
11.8%
Wed
8.9%
Thu
9.6%
Fri
18.3%
Sat
20.4%
time of day
Morning
13.6%
Noon
17.2%
Afternoon
35.2%
Evening
28.0%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Idahoan Steakhouse consumers purchase?

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Why do Idahoan Steakhouse consumers try new brands?

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Where do Idahoan Steakhouse consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Idahoan Steakhouse Target Market

Arrow and target

Who actually buys Idahoan Steakhouse? Do these consumers match the intended target market of Idahoan Steakhouse?

Thought bubble

What motivates the target market to purchase Idahoan Steakhouse?

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What other target market should Idahoan Steakhouse look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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