Jays Oke Doke Consumer Insights

Who buys Jays Oke Doke? Jays Oke Doke consumers are generally very low income, African American, and older age. Jays Oke Doke consumers are more likely to purchase Jays Oke Doke during larger pantry stocking trips. Brands such as YoCrunch, Kelloggs Pop Tarts, and Lays Wavy also tend to be purchased in the same trip. Sample consumer insights data below.

Jays Oke Doke Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.78
% of Basket $ (median)
5.1%
Total Basket $ (median)
$54.43

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Jays Oke Doke Consumer Demographics

demographic
index
Female
102
Male
77
<24
79
25-34
75
35-44
89
45-54
138
55-64
138
65+
134
African American
123
Asian
27
Caucasian
110
Hispanic
78
demographic
index
Has Kids
95
No Kids
112
- $20k
135
$20k-40k
105
$40k-60k
90
$60k-80k
111
$80k-100k
109
$100k-125k
83
$125k +
78
No College
109
College
100
Adv. Degree
90

Understand Jays Oke Doke Consumer Behavior

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Jays Oke Doke Basket Affinity & Size

brand
basket affinity
YoCrunch 6.2x
Kelloggs Pop Tarts 5.9x
Lays Wavy 5.9x
Snyders Of Hanover 5.8x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
380

Where is Jays Oke Doke Purchased?

channels
index
Dollar
55
Drug
200
Food
86
Gas & Convenience
37
Mass
123
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 2.0x
Twizzlers 1.9x
Diet Mountain Dew 1.8x
Yoplait Light 1.7x

How Did They Pay?

method
index
Cash
138
Credit
99
Debit
75
Food Stamps
166

When is Jays Oke Doke Purchased?

day of week
Sun
15.0%
Mon
11.7%
Tue
11.7%
Wed
12.4%
Thu
13.7%
Fri
17.7%
Sat
17.9%
time of day
Morning
14.9%
Noon
17.0%
Afternoon
33.9%
Evening
27.5%
Late
6.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Jays Oke Doke consumers purchase?

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Why do Jays Oke Doke consumers try new brands?

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Where do Jays Oke Doke consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Jays Oke Doke Target Market

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Who actually buys Jays Oke Doke? Do these consumers match the intended target market of Jays Oke Doke?

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What motivates the target market to purchase Jays Oke Doke?

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What other target market should Jays Oke Doke look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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