Jif To Go Consumer Insights

Who buys Jif To Go? Jif To Go consumers are generally higher income, Caucasian, and upper middle age. Jif To Go consumers are more likely to purchase Jif To Go during larger pantry stocking trips. Brands such as Nutella, Archer Farms, and Hunt's Snack Pack also tend to be purchased in the same trip. Sample consumer insights data below.

Jif To Go Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.39
% of Basket $ (median)
3.8%
Total Basket $ (median)
$62.45

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Jif To Go Consumer Demographics

demographic
index
Female
103
Male
73
<24
62
25-34
77
35-44
110
45-54
122
55-64
98
65+
63
African American
100
Asian
50
Caucasian
109
Hispanic
74
demographic
index
Has Kids
105
No Kids
89
- $20k
64
$20k-40k
76
$40k-60k
92
$60k-80k
98
$80k-100k
103
$100k-125k
135
$125k +
134
No College
83
College
100
Adv. Degree
120

Understand Jif To Go Consumer Behavior

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Jif To Go Basket Affinity & Size

brand
basket affinity
Nutella 6.4x
Archer Farms 5.0x
Hunt's Snack Pack 4.2x
YoCrunch 4.0x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
474

Where is Jif To Go Purchased?

channels
index
Club
10
Dollar
432
Drug
29
Food
112
Gas & Convenience
7
Mass
112
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 1.5x
YoCrunch 1.5x
Yoplait Light 1.4x
Gold Peak 1.4x

How Did They Pay?

method
index
Cash
91
Credit
96
Debit
108
Food Stamps
96

When is Jif To Go Purchased?

day of week
Sun
20.2%
Mon
13.4%
Tue
12.0%
Wed
11.8%
Thu
12.2%
Fri
13.0%
Sat
17.5%
time of day
Morning
15.7%
Noon
17.2%
Afternoon
34.1%
Evening
27.6%
Late
5.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Jif To Go consumers purchase?

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Why do Jif To Go consumers try new brands?

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Where do Jif To Go consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Jif To Go Target Market

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Who actually buys Jif To Go? Do these consumers match the intended target market of Jif To Go?

Thought bubble

What motivates the target market to purchase Jif To Go?

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What other target market should Jif To Go look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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