John Frieda Consumer Insights

Who buys John Frieda? John Frieda consumers are generally very high income, Hispanic, and adolescent age. John Frieda consumers are more likely to purchase John Frieda during larger pantry stocking trips. Brands such as Neutrogena, CoverGirl, and TRESemme also tend to be purchased in the same trip. Sample consumer insights data below.

John Frieda Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.49
% of Basket $ (median)
15.4%
Total Basket $ (median)
$48.61

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

John Frieda Consumer Demographics

demographic
index
Female
103
Male
67
<24
121
25-34
96
35-44
95
45-54
118
55-64
87
65+
97
African American
44
Asian
87
Caucasian
104
Hispanic
109
demographic
index
Has Kids
93
No Kids
116
- $20k
94
$20k-40k
92
$40k-60k
94
$60k-80k
96
$80k-100k
108
$100k-125k
109
$125k +
114
No College
90
College
101
Adv. Degree
109

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John Frieda Basket Affinity & Size

brand
basket affinity
Neutrogena 12.9x
CoverGirl 11.0x
TRESemme 10.5x
Dove 10.4x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
266

Where is John Frieda Purchased?

channels
index
Beauty
1520
Club
4
Dollar
8
Drug
420
Food
32
Gas & Convenience
4
Mass
126
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Neutrogena 1.5x
Boars Head 1.4x
Snyders Of Hanover 1.4x
Perdue 1.4x

How Did They Pay?

method
index
Cash
100
Credit
99
Debit
106
Food Stamps
30

When is John Frieda Purchased?

day of week
Sun
16.5%
Mon
13.2%
Tue
12.3%
Wed
13.2%
Thu
12.8%
Fri
15.4%
Sat
16.5%
time of day
Morning
13.8%
Noon
15.4%
Afternoon
35.3%
Evening
28.6%
Late
6.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do John Frieda consumers purchase?

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Why do John Frieda consumers try new brands?

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Where do John Frieda consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the John Frieda Target Market

Arrow and target

Who actually buys John Frieda? Do these consumers match the intended target market of John Frieda?

Thought bubble

What motivates the target market to purchase John Frieda?

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What other target market should John Frieda look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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