Johnson & Johnson Consumer Insights

Who buys Johnson & Johnson? Johnson & Johnson consumers are generally very low income, Asian, and adolescent age. Johnson & Johnson consumers are more likely to purchase Johnson & Johnson during larger pantry stocking trips. Brands such as Gerber, Listerine, and Huggies also tend to be purchased in the same trip. Sample consumer insights data below.

Johnson & Johnson Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.49
% of Basket $ (median)
8.7%
Total Basket $ (median)
$39.94

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Johnson & Johnson Consumer Demographics

demographic
index
Female
101
Male
89
<24
129
25-34
115
35-44
99
45-54
89
55-64
79
65+
72
African American
96
Asian
154
Caucasian
94
Hispanic
105
demographic
index
Has Kids
102
No Kids
95
- $20k
104
$20k-40k
99
$40k-60k
98
$60k-80k
98
$80k-100k
100
$100k-125k
102
$125k +
104
No College
89
College
102
Adv. Degree
104

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Johnson & Johnson Basket Affinity & Size

brand
basket affinity
Gerber 7.3x
Listerine 7.2x
Huggies 7.2x
TRESemme 6.9x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
284

Where is Johnson & Johnson Purchased?

channels
index
Beauty
144
Club
22
Dollar
83
Drug
369
Food
47
Gas & Convenience
5
Mass
121
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.5x
Gerber Graduates 1.5x
Gerber 1.4x
Mott's 1.3x

How Did They Pay?

method
index
Cash
119
Credit
97
Debit
99
Food Stamps
39

When is Johnson & Johnson Purchased?

day of week
Sun
16.2%
Mon
13.2%
Tue
12.6%
Wed
13.1%
Thu
13.1%
Fri
14.9%
Sat
16.9%
time of day
Morning
15.3%
Noon
16.0%
Afternoon
33.3%
Evening
27.6%
Late
7.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Johnson & Johnson consumers purchase?

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Why do Johnson & Johnson consumers try new brands?

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Where do Johnson & Johnson consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Johnson & Johnson Target Market

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Who actually buys Johnson & Johnson? Do these consumers match the intended target market of Johnson & Johnson?

Thought bubble

What motivates the target market to purchase Johnson & Johnson?

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What other target market should Johnson & Johnson look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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