Johnson's Kids Consumer Insights

Who buys Johnson's Kids? Johnson's Kids consumers are generally slightly lower income, Hispanic, and young adult age. Johnson's Kids consumers are more likely to purchase Johnson's Kids during larger pantry stocking trips. Brands such as TRESemme, Dannon Danimals, and Gerber also tend to be purchased in the same trip. Sample consumer insights data below.

Johnson's Kids Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.72
% of Basket $ (median)
3.6%
Total Basket $ (median)
$76.22

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Johnson's Kids Consumer Demographics

demographic
index
Female
102
Male
80
<24
74
25-34
134
35-44
125
45-54
48
55-64
26
65+
39
African American
83
Asian
101
Caucasian
96
Hispanic
134
demographic
index
Has Kids
131
No Kids
31
- $20k
78
$20k-40k
92
$40k-60k
110
$60k-80k
109
$80k-100k
102
$100k-125k
109
$125k +
84
No College
90
College
101
Adv. Degree
105

Understand Johnson's Kids Consumer Behavior

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Johnson's Kids Basket Affinity & Size

brand
basket affinity
TRESemme 7.9x
Dannon Danimals 7.2x
Gerber 7.1x
Suave 6.8x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
54
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
417

Where is Johnson's Kids Purchased?

channels
index
Beauty
10
Dollar
145
Drug
169
Food
31
Mass
165
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.0x
Dannon Danimals 1.9x
Huggies 1.8x
Gerber Graduates 1.8x

How Did They Pay?

method
index
Cash
87
Credit
100
Debit
110
Food Stamps
76

When is Johnson's Kids Purchased?

day of week
Sun
17.4%
Mon
14.0%
Tue
12.1%
Wed
11.2%
Thu
11.8%
Fri
15.3%
Sat
18.3%
time of day
Morning
16.8%
Noon
17.3%
Afternoon
31.9%
Evening
26.1%
Late
8.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Johnson's Kids consumers purchase?

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Why do Johnson's Kids consumers try new brands?

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Where do Johnson's Kids consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Johnson's Kids Target Market

Arrow and target

Who actually buys Johnson's Kids? Do these consumers match the intended target market of Johnson's Kids?

Thought bubble

What motivates the target market to purchase Johnson's Kids?

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What other target market should Johnson's Kids look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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