Jumex Consumer Insights

Who buys Jumex? Jumex consumers are generally very low income, Hispanic, and adolescent age. Jumex consumers are more likely to purchase Jumex during larger pantry stocking trips. Brands such as Dannon Danimals, Post Honey Bunches Of Oats, and Goya also tend to be purchased in the same trip. Sample consumer insights data below.

Jumex Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.59
% of Basket $ (median)
3.7%
Total Basket $ (median)
$42.69

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Jumex Consumer Demographics

demographic
index
Female
97
Male
134
<24
384
25-34
115
35-44
89
45-54
59
55-64
122
65+
35
African American
69
Asian
85
Caucasian
49
Hispanic
593
demographic
index
Has Kids
101
No Kids
99
- $20k
245
$20k-40k
215
$40k-60k
103
$60k-80k
46
$80k-100k
40
$100k-125k
67
$125k +
21
No College
152
College
95
Adv. Degree
61

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Jumex Basket Affinity & Size

brand
basket affinity
Dannon Danimals 21.1x
Post Honey Bunches Of Oats 13.5x
Goya 12.2x
Sunny Meadow 10.2x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
414

Where is Jumex Purchased?

channels
index
Club
113
Dollar
340
Drug
32
Food
48
Gas & Convenience
4
Mass
139
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 2.0x
Goya 1.7x
Bar-S 1.7x
Hawaiian Punch 1.6x

How Did They Pay?

method
index
Cash
172
Credit
50
Debit
90
Food Stamps
277

When is Jumex Purchased?

day of week
Sun
23.1%
Mon
12.2%
Tue
10.1%
Wed
9.3%
Thu
16.5%
Fri
10.5%
Sat
18.4%
time of day
Morning
20.6%
Noon
11.8%
Afternoon
33.2%
Evening
26.0%
Late
8.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Jumex consumers purchase?

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Why do Jumex consumers try new brands?

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Where do Jumex consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Jumex Target Market

Arrow and target

Who actually buys Jumex? Do these consumers match the intended target market of Jumex?

Thought bubble

What motivates the target market to purchase Jumex?

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What other target market should Jumex look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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