Kaboom Consumer Insights

Who buys Kaboom? Kaboom consumers are generally higher income, African American, and senior age. Kaboom consumers are more likely to purchase Kaboom during larger pantry stocking trips. Brands such as Clorox, Lysol, and Swiffer also tend to be purchased in the same trip. Sample consumer insights data below.

Kaboom Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.88
% of Basket $ (median)
5.7%
Total Basket $ (median)
$68.39

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Kaboom Consumer Demographics

demographic
index
Female
99
Male
108
<24
100
25-34
88
35-44
97
45-54
106
55-64
127
65+
131
African American
138
Asian
82
Caucasian
98
Hispanic
115
demographic
index
Has Kids
94
No Kids
113
- $20k
88
$20k-40k
99
$40k-60k
95
$60k-80k
97
$80k-100k
103
$100k-125k
115
$125k +
103
No College
101
College
100
Adv. Degree
96

Understand Kaboom Consumer Behavior

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Kaboom Basket Affinity & Size

brand
basket affinity
Clorox 14.3x
Lysol 11.9x
Swiffer 10.0x
Febreze 8.0x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
392

Where is Kaboom Purchased?

channels
index
Club
8
Dollar
372
Drug
36
Food
73
Gas & Convenience
2
Mass
143
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.4x
Coca-Cola Zero 1.4x
Weight Watchers Smart Ones 1.4x
Duncan Hines 1.3x

How Did They Pay?

method
index
Cash
89
Credit
100
Debit
115
Food Stamps
41

When is Kaboom Purchased?

day of week
Sun
18.0%
Mon
12.7%
Tue
12.0%
Wed
11.6%
Thu
11.7%
Fri
14.5%
Sat
19.4%
time of day
Morning
16.5%
Noon
18.1%
Afternoon
35.4%
Evening
23.4%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Kaboom consumers purchase?

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Why do Kaboom consumers try new brands?

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Where do Kaboom consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Kaboom Target Market

Arrow and target

Who actually buys Kaboom? Do these consumers match the intended target market of Kaboom?

Thought bubble

What motivates the target market to purchase Kaboom?

magnifying glass

What other target market should Kaboom look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us