Karo Consumer Insights

Who buys Karo? Karo consumers are generally median income, Caucasian, and senior age. Karo consumers are more likely to purchase Karo during larger pantry stocking trips. Brands such as Domino, Cool Whip, and Nestle also tend to be purchased in the same trip. Sample consumer insights data below.

Karo Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.74
% of Basket $ (median)
4.5%
Total Basket $ (median)
$60.81

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Karo Consumer Demographics

demographic
index
Female
101
Male
88
<24
82
25-34
82
35-44
93
45-54
114
55-64
132
65+
197
African American
76
Asian
64
Caucasian
112
Hispanic
46
demographic
index
Has Kids
92
No Kids
118
- $20k
83
$20k-40k
94
$40k-60k
103
$60k-80k
112
$80k-100k
101
$100k-125k
101
$125k +
95
No College
99
College
101
Adv. Degree
97

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Karo Basket Affinity & Size

brand
basket affinity
Domino 8.4x
Cool Whip 7.2x
Nestle 7.1x
Blue Bonnet 6.9x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
449

Where is Karo Purchased?

channels
index
Club
12
Drug
11
Food
84
Gas & Convenience
5
Mass
152
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.6x
Duncan Hines 1.4x
Sweet Baby Ray's 1.4x
Johnsonville 1.4x

How Did They Pay?

method
index
Cash
109
Credit
94
Debit
104
Food Stamps
87

When is Karo Purchased?

day of week
Sun
14.9%
Mon
12.5%
Tue
13.8%
Wed
14.3%
Thu
11.8%
Fri
15.1%
Sat
17.5%
time of day
Morning
17.3%
Noon
16.4%
Afternoon
35.8%
Evening
24.7%
Late
5.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Karo consumers purchase?

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Why do Karo consumers try new brands?

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Where do Karo consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Karo Target Market

Arrow and target

Who actually buys Karo? Do these consumers match the intended target market of Karo?

Thought bubble

What motivates the target market to purchase Karo?

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What other target market should Karo look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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