Keebler Consumer Insights

Who buys Keebler? Keebler consumers are generally higher income, Caucasian, and lower middle age. Keebler consumers are more likely to purchase Keebler during larger pantry stocking trips. Brands such as Cool Whip, Jello, and Nabisco also tend to be purchased in the same trip. Sample consumer insights data below.

Keebler Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.88
% of Basket $ (median)
4.6%
Total Basket $ (median)
$62.25

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Keebler Consumer Demographics

demographic
index
Female
101
Male
87
<24
74
25-34
84
35-44
109
45-54
107
55-64
101
65+
101
African American
94
Asian
58
Caucasian
108
Hispanic
78
demographic
index
Has Kids
107
No Kids
84
- $20k
84
$20k-40k
88
$40k-60k
98
$60k-80k
103
$80k-100k
107
$100k-125k
110
$125k +
108
No College
96
College
100
Adv. Degree
107

Understand Keebler Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Keebler Basket Affinity & Size

brand
basket affinity
Cool Whip 5.0x
Jello 3.9x
Nabisco 3.9x
Nabisco Triscuit 3.9x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
43
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
466

Where is Keebler Purchased?

channels
index
Beauty
0
Club
81
Dollar
85
Drug
30
Food
150
Gas & Convenience
31
Mass
81
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Duncan Hines 1.2x
Sweet Baby Ray's 1.2x
Nabisco Triscuit 1.2x
Hershey's Kisses 1.2x

How Did They Pay?

method
index
Cash
100
Credit
101
Debit
98
Food Stamps
121

When is Keebler Purchased?

day of week
Sun
17.7%
Mon
13.5%
Tue
12.4%
Wed
12.3%
Thu
12.2%
Fri
14.9%
Sat
16.9%
time of day
Morning
15.3%
Noon
17.3%
Afternoon
34.0%
Evening
27.3%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Keebler consumers purchase?

check mark

Why do Keebler consumers try new brands?

check mark

Where do Keebler consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Keebler Target Market

Arrow and target

Who actually buys Keebler? Do these consumers match the intended target market of Keebler?

Thought bubble

What motivates the target market to purchase Keebler?

magnifying glass

What other target market should Keebler look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us