Keebler Fudge Stripes Consumer Insights

Who buys Keebler Fudge Stripes? Keebler Fudge Stripes consumers are generally very low income, African American, and adolescent age. Keebler Fudge Stripes consumers are more likely to purchase Keebler Fudge Stripes during larger pantry stocking trips. Brands such as Cheez-It, Hunt's Snack Pack, and Nabisco also tend to be purchased in the same trip. Sample consumer insights data below.

Keebler Fudge Stripes Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.00
% of Basket $ (median)
2.7%
Total Basket $ (median)
$37.31

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Keebler Fudge Stripes Consumer Demographics

demographic
index
Female
103
Male
75
<24
123
25-34
116
35-44
97
45-54
87
55-64
95
65+
64
African American
110
Asian
38
Caucasian
104
Hispanic
109
demographic
index
Has Kids
111
No Kids
76
- $20k
128
$20k-40k
119
$40k-60k
108
$60k-80k
101
$80k-100k
96
$100k-125k
86
$125k +
60
No College
121
College
102
Adv. Degree
68

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Keebler Fudge Stripes Basket Affinity & Size

brand
basket affinity
Cheez-It 14.2x
Hunt's Snack Pack 7.8x
Nabisco 6.0x
Kelloggs Pop Tarts 5.3x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
62
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
383

Where is Keebler Fudge Stripes Purchased?

channels
index
Dollar
590
Drug
61
Food
65
Gas & Convenience
3
Mass
138
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 2.0x
Kelloggs Froot Loops 1.7x
Hostess 1.7x
Weight Watchers Smart Ones 1.7x

How Did They Pay?

method
index
Cash
146
Credit
81
Debit
87
Food Stamps
185

When is Keebler Fudge Stripes Purchased?

day of week
Sun
17.0%
Mon
13.1%
Tue
11.4%
Wed
12.8%
Thu
13.4%
Fri
16.2%
Sat
16.2%
time of day
Morning
14.3%
Noon
17.3%
Afternoon
32.1%
Evening
27.3%
Late
9.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Keebler Fudge Stripes consumers purchase?

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Why do Keebler Fudge Stripes consumers try new brands?

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Where do Keebler Fudge Stripes consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Keebler Fudge Stripes Target Market

Arrow and target

Who actually buys Keebler Fudge Stripes? Do these consumers match the intended target market of Keebler Fudge Stripes?

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What motivates the target market to purchase Keebler Fudge Stripes?

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What other target market should Keebler Fudge Stripes look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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