Keebler Grahams Consumer Insights

Who buys Keebler Grahams? Keebler Grahams consumers are generally slightly higher income, Caucasian, and lower middle age. Keebler Grahams consumers are more likely to purchase Keebler Grahams during larger pantry stocking trips. Brands such as Cool Whip, Jello, and Kraft Philadelphia also tend to be purchased in the same trip. Sample consumer insights data below.

Keebler Grahams Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.3%
Total Basket $ (median)
$69.71

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Keebler Grahams Consumer Demographics

demographic
index
Female
102
Male
76
<24
72
25-34
86
35-44
126
45-54
84
55-64
79
65+
76
African American
80
Asian
47
Caucasian
110
Hispanic
77
demographic
index
Has Kids
115
No Kids
66
- $20k
85
$20k-40k
80
$40k-60k
88
$60k-80k
97
$80k-100k
122
$100k-125k
122
$125k +
117
No College
82
College
102
Adv. Degree
110

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Keebler Grahams Basket Affinity & Size

brand
basket affinity
Cool Whip 8.5x
Jello 7.7x
Kraft Philadelphia 6.3x
Nestle 4.3x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
483

Where is Keebler Grahams Purchased?

channels
index
Dollar
312
Drug
19
Food
80
Gas & Convenience
4
Mass
144
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Duncan Hines 1.5x
Dannon Danimals 1.5x
Yoplait Light 1.4x
Sunny Meadow 1.4x

How Did They Pay?

method
index
Cash
91
Credit
100
Debit
101
Food Stamps
134

When is Keebler Grahams Purchased?

day of week
Sun
15.5%
Mon
13.5%
Tue
13.3%
Wed
12.9%
Thu
12.1%
Fri
15.8%
Sat
17.0%
time of day
Morning
15.5%
Noon
16.9%
Afternoon
34.0%
Evening
27.0%
Late
6.7%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Keebler Grahams consumers purchase?

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Why do Keebler Grahams consumers try new brands?

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Where do Keebler Grahams consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Keebler Grahams Target Market

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Who actually buys Keebler Grahams? Do these consumers match the intended target market of Keebler Grahams?

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What motivates the target market to purchase Keebler Grahams?

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What other target market should Keebler Grahams look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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