Kelloggs Pop Tarts Consumer Insights

Who buys Kelloggs Pop Tarts? Kelloggs Pop Tarts consumers are generally median income, Caucasian, and lower middle age. Kelloggs Pop Tarts consumers are more likely to purchase Kelloggs Pop Tarts during larger pantry stocking trips. Brands such as Pop-Tarts, Kelloggs Froot Loops, and Totino's Pizza Rolls also tend to be purchased in the same trip. Sample consumer insights data below.

Kelloggs Pop Tarts Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.50
% of Basket $ (median)
4.1%
Total Basket $ (median)
$84.86

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Kelloggs Pop Tarts Consumer Demographics

demographic
index
Female
102
Male
81
<24
88
25-34
94
35-44
111
45-54
108
55-64
71
65+
41
African American
98
Asian
36
Caucasian
111
Hispanic
63
demographic
index
Has Kids
116
No Kids
64
- $20k
90
$20k-40k
100
$40k-60k
105
$60k-80k
110
$80k-100k
109
$100k-125k
96
$125k +
79
No College
104
College
101
Adv. Degree
88

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Kelloggs Pop Tarts Basket Affinity & Size

brand
basket affinity
Pop-Tarts 9.2x
Kelloggs Froot Loops 4.9x
Totino's Pizza Rolls 4.7x
Chef Boyardee 4.7x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
513

Where is Kelloggs Pop Tarts Purchased?

channels
index
Club
71
Dollar
143
Drug
30
Food
52
Gas & Convenience
2
Mass
154
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Pop-Tarts 1.6x
Totino's Party Pizza 1.4x
Chef Boyardee 1.4x
Hawaiian Punch 1.3x

How Did They Pay?

method
index
Cash
91
Credit
86
Debit
110
Food Stamps
167

When is Kelloggs Pop Tarts Purchased?

day of week
Sun
18.8%
Mon
13.4%
Tue
12.0%
Wed
11.5%
Thu
11.9%
Fri
14.5%
Sat
17.9%
time of day
Morning
14.4%
Noon
16.1%
Afternoon
33.4%
Evening
28.8%
Late
7.4%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Kelloggs Pop Tarts consumers purchase?

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Why do Kelloggs Pop Tarts consumers try new brands?

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Where do Kelloggs Pop Tarts consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Kelloggs Pop Tarts Target Market

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Who actually buys Kelloggs Pop Tarts? Do these consumers match the intended target market of Kelloggs Pop Tarts?

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What motivates the target market to purchase Kelloggs Pop Tarts?

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What other target market should Kelloggs Pop Tarts look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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