Kelloggs Rice Krispies Treats Consumer Insights

Who buys Kelloggs Rice Krispies Treats? Kelloggs Rice Krispies Treats consumers are generally higher income, African American, and lower middle age. Kelloggs Rice Krispies Treats consumers are more likely to purchase Kelloggs Rice Krispies Treats during larger pantry stocking trips. Brands such as Kelloggs Pop Tarts, Quaker Chewy, and Capri Sun also tend to be purchased in the same trip. Sample consumer insights data below.

Kelloggs Rice Krispies Treats Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.68
% of Basket $ (median)
5.3%
Total Basket $ (median)
$69.93

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Kelloggs Rice Krispies Treats Consumer Demographics

demographic
index
Female
101
Male
88
<24
88
25-34
87
35-44
112
45-54
107
55-64
82
65+
65
African American
107
Asian
98
Caucasian
102
Hispanic
84
demographic
index
Has Kids
114
No Kids
68
- $20k
92
$20k-40k
84
$40k-60k
94
$60k-80k
96
$80k-100k
107
$100k-125k
120
$125k +
116
No College
99
College
98
Adv. Degree
111

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Kelloggs Rice Krispies Treats Basket Affinity & Size

brand
basket affinity
Kelloggs Pop Tarts 6.2x
Quaker Chewy 5.9x
Capri Sun 4.8x
Frito-Lay 4.4x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
412

Where is Kelloggs Rice Krispies Treats Purchased?

channels
index
Club
333
Dollar
107
Drug
35
Food
71
Gas & Convenience
43
Mass
80
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.5x
YoCrunch 1.5x
Hawaiian Punch 1.4x
General Mills Lucky Charms 1.4x

How Did They Pay?

method
index
Cash
83
Credit
101
Debit
103
Food Stamps
156

When is Kelloggs Rice Krispies Treats Purchased?

day of week
Sun
16.8%
Mon
13.1%
Tue
12.4%
Wed
12.8%
Thu
12.8%
Fri
15.0%
Sat
17.1%
time of day
Morning
15.1%
Noon
18.2%
Afternoon
35.2%
Evening
26.2%
Late
5.3%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Kelloggs Rice Krispies Treats consumers purchase?

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Why do Kelloggs Rice Krispies Treats consumers try new brands?

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Where do Kelloggs Rice Krispies Treats consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

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The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

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Every retailer, from Big Box to Bodegas to Online.

Research the Kelloggs Rice Krispies Treats Target Market

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Who actually buys Kelloggs Rice Krispies Treats? Do these consumers match the intended target market of Kelloggs Rice Krispies Treats?

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What motivates the target market to purchase Kelloggs Rice Krispies Treats?

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What other target market should Kelloggs Rice Krispies Treats look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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