Kelloggs Special K Pastry Crisps Consumer Insights

Who buys Kelloggs Special K Pastry Crisps? Kelloggs Special K Pastry Crisps consumers are generally higher income, Caucasian, and upper middle age. Kelloggs Special K Pastry Crisps consumers are more likely to purchase Kelloggs Special K Pastry Crisps during larger pantry stocking trips. Brands such as Kelloggs Special K, Quaker Chewy, and General Mills Fiber One also tend to be purchased in the same trip. Sample consumer insights data below.

Kelloggs Special K Pastry Crisps Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.78
% of Basket $ (median)
4.4%
Total Basket $ (median)
$62.57

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  • Recent demographic data

Kelloggs Special K Pastry Crisps Consumer Demographics

demographic
index
Female
101
Male
94
<24
73
25-34
84
35-44
110
45-54
115
55-64
89
65+
64
African American
60
Asian
74
Caucasian
106
Hispanic
93
demographic
index
Has Kids
105
No Kids
88
- $20k
70
$20k-40k
76
$40k-60k
99
$60k-80k
103
$80k-100k
114
$100k-125k
119
$125k +
116
No College
87
College
101
Adv. Degree
113

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Kelloggs Special K Pastry Crisps Basket Affinity & Size

brand
basket affinity
Kelloggs Special K 14.2x
Quaker Chewy 9.3x
General Mills Fiber One 6.0x
Kelloggs Pop Tarts 5.3x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
499

Where is Kelloggs Special K Pastry Crisps Purchased?

channels
index
Club
164
Dollar
32
Drug
68
Food
107
Gas & Convenience
13
Mass
91
regions
hover to view index

What Else Do They Buy?

brand
household affinity
YoCrunch 1.7x
General Mills Fiber One 1.6x
Weight Watchers Smart Ones 1.6x
Lean Cuisine 1.5x

How Did They Pay?

method
index
Cash
87
Credit
94
Debit
107
Food Stamps
109

When is Kelloggs Special K Pastry Crisps Purchased?

day of week
Sun
19.6%
Mon
13.5%
Tue
11.6%
Wed
11.5%
Thu
11.4%
Fri
13.6%
Sat
18.8%
time of day
Morning
15.4%
Noon
17.2%
Afternoon
34.7%
Evening
27.2%
Late
5.4%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Kelloggs Special K Pastry Crisps consumers purchase?

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Why do Kelloggs Special K Pastry Crisps consumers try new brands?

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Where do Kelloggs Special K Pastry Crisps consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Kelloggs Special K Pastry Crisps Target Market

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Who actually buys Kelloggs Special K Pastry Crisps? Do these consumers match the intended target market of Kelloggs Special K Pastry Crisps?

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What motivates the target market to purchase Kelloggs Special K Pastry Crisps?

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What other target market should Kelloggs Special K Pastry Crisps look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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