Kid Cuisine Consumer Insights

Who buys Kid Cuisine? Kid Cuisine consumers are generally very low income, Caucasian, and lower middle age. Kid Cuisine consumers are more likely to purchase Kid Cuisine during larger pantry stocking trips. Brands such as Banquet, Chef Boyardee, and Marie Callender's also tend to be purchased in the same trip. Sample consumer insights data below.

Kid Cuisine Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.00
% of Basket $ (median)
4.7%
Total Basket $ (median)
$85.96

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Kid Cuisine Consumer Demographics

demographic
index
Female
103
Male
74
<24
72
25-34
113
35-44
125
45-54
72
55-64
38
65+
35
African American
93
Asian
57
Caucasian
109
Hispanic
72
demographic
index
Has Kids
133
No Kids
26
- $20k
127
$20k-40k
114
$40k-60k
101
$60k-80k
100
$80k-100k
83
$100k-125k
98
$125k +
82
No College
115
College
99
Adv. Degree
87

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Kid Cuisine Basket Affinity & Size

brand
basket affinity
Banquet 10.6x
Chef Boyardee 7.6x
Marie Callender's 7.4x
Oscar Mayer Lunchables 7.2x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
511

Where is Kid Cuisine Purchased?

channels
index
Beauty
12
Club
1
Dollar
4
Drug
28
Food
104
Gas & Convenience
9
Mass
138
regions
hover to view index

What Else Do They Buy?

brand
household affinity
YoCrunch 2.1x
Dannon Danimals 1.9x
Armour 1.8x
General Mills Lucky Charms 1.7x

How Did They Pay?

method
index
Cash
90
Credit
77
Debit
102
Food Stamps
316

When is Kid Cuisine Purchased?

day of week
Sun
19.2%
Mon
13.2%
Tue
12.7%
Wed
12.4%
Thu
10.9%
Fri
14.0%
Sat
17.6%
time of day
Morning
13.6%
Noon
16.2%
Afternoon
33.3%
Evening
30.3%
Late
6.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Kid Cuisine consumers purchase?

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Why do Kid Cuisine consumers try new brands?

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Where do Kid Cuisine consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Kid Cuisine Target Market

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Who actually buys Kid Cuisine? Do these consumers match the intended target market of Kid Cuisine?

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What motivates the target market to purchase Kid Cuisine?

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What other target market should Kid Cuisine look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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