Knorr Sides Consumer Insights

Who buys Knorr Sides? Knorr Sides consumers are generally very low income, Caucasian, and young adult age. Knorr Sides consumers are more likely to purchase Knorr Sides during larger pantry stocking trips. Brands such as Smart Balance, Perdue, and Ragu also tend to be purchased in the same trip. Sample consumer insights data below.

Knorr Sides Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.49
% of Basket $ (median)
2.4%
Total Basket $ (median)
$61.89

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Knorr Sides Consumer Demographics

demographic
index
Female
104
Male
59
<24
90
25-34
128
35-44
92
45-54
89
55-64
86
65+
74
African American
79
Asian
32
Caucasian
114
Hispanic
65
demographic
index
Has Kids
107
No Kids
84
- $20k
131
$20k-40k
100
$40k-60k
118
$60k-80k
111
$80k-100k
91
$100k-125k
72
$125k +
73
No College
121
College
97
Adv. Degree
90

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Knorr Sides Basket Affinity & Size

brand
basket affinity
Smart Balance 12.1x
Perdue 8.4x
Ragu 7.9x
Fresh Express 6.9x
basket size
index
Urgent Need (1-2 Items)
1
Express Lane (3-10 Items)
25
Fill Up (11-20 Items)
129
Pantry Stocking (21+ Items)
555

Where is Knorr Sides Purchased?

channels
index
Drug
0
Food
292
Mass
3
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 1.7x
Pop-Tarts 1.7x
YoCrunch 1.7x
Dannon Oikos 1.6x

How Did They Pay?

method
index
Cash
136
Credit
87
Debit
81
Food Stamps
214

When is Knorr Sides Purchased?

day of week
Sun
18.3%
Mon
14.8%
Tue
11.8%
Wed
10.3%
Thu
11.6%
Fri
15.4%
Sat
17.8%
time of day
Morning
10.9%
Noon
18.7%
Afternoon
34.8%
Evening
31.3%
Late
4.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Knorr Sides consumers purchase?

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Why do Knorr Sides consumers try new brands?

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Where do Knorr Sides consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Knorr Sides Target Market

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Who actually buys Knorr Sides? Do these consumers match the intended target market of Knorr Sides?

Thought bubble

What motivates the target market to purchase Knorr Sides?

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What other target market should Knorr Sides look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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