Kona Brewing Co Consumer Insights

Who buys Kona Brewing Co? Kona Brewing Co consumers are generally very high income, Asian, and senior age. Kona Brewing Co consumers are more likely to purchase Kona Brewing Co during larger pantry stocking trips. Brands such as Red Baron, Banquet, and Simply Juice also tend to be purchased in the same trip. Sample consumer insights data below.

Kona Brewing Co Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$8.99
% of Basket $ (median)
21.4%
Total Basket $ (median)
$42.00

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Kona Brewing Co Consumer Demographics

demographic
index
Female
96
Male
136
<24
82
25-34
123
35-44
97
45-54
86
55-64
60
65+
165
African American
20
Asian
206
Caucasian
92
Hispanic
97
demographic
index
Has Kids
86
No Kids
132
- $20k
43
$20k-40k
82
$40k-60k
91
$60k-80k
82
$80k-100k
103
$100k-125k
131
$125k +
169
No College
41
College
105
Adv. Degree
145

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Kona Brewing Co Basket Affinity & Size

brand
basket affinity
Red Baron 14.2x
Banquet 9.2x
Simply Juice 8.7x
Powerade 6.7x
basket size
index
Urgent Need (1-2 Items)
36
Express Lane (3-10 Items)
93
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
213

Where is Kona Brewing Co Purchased?

channels
index
Club
196
Drug
40
Food
195
Gas & Convenience
112
Mass
21
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.9x
Horizon Organic 1.8x
Nabisco Triscuit 1.6x
Taylor Farms 1.6x

How Did They Pay?

method
index
Cash
115
Credit
104
Debit
102
Food Stamps
9

When is Kona Brewing Co Purchased?

day of week
Sun
16.3%
Mon
9.2%
Tue
9.7%
Wed
10.2%
Thu
11.1%
Fri
19.5%
Sat
24.0%
time of day
Morning
9.8%
Noon
17.1%
Afternoon
34.7%
Evening
33.4%
Late
5.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Kona Brewing Co consumers purchase?

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Why do Kona Brewing Co consumers try new brands?

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Where do Kona Brewing Co consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Kona Brewing Co Target Market

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Who actually buys Kona Brewing Co? Do these consumers match the intended target market of Kona Brewing Co?

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What motivates the target market to purchase Kona Brewing Co?

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What other target market should Kona Brewing Co look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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