Kraft Mayo Consumer Insights

Who buys Kraft Mayo? Kraft Mayo consumers are generally very low income, Hispanic, and senior age. Kraft Mayo consumers are more likely to purchase Kraft Mayo during larger pantry stocking trips. Brands such as French's, Vlasic, and Kraft Singles also tend to be purchased in the same trip. Sample consumer insights data below.

Kraft Mayo Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.24
% of Basket $ (median)
4.9%
Total Basket $ (median)
$65.79

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Kraft Mayo Consumer Demographics

demographic
index
Female
101
Male
88
<24
100
25-34
102
35-44
93
45-54
98
55-64
124
65+
128
African American
96
Asian
63
Caucasian
103
Hispanic
118
demographic
index
Has Kids
95
No Kids
112
- $20k
126
$20k-40k
112
$40k-60k
109
$60k-80k
104
$80k-100k
98
$100k-125k
79
$125k +
68
No College
124
College
97
Adv. Degree
86

Understand Kraft Mayo Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Kraft Mayo Basket Affinity & Size

brand
basket affinity
French's 7.9x
Vlasic 6.1x
Kraft Singles 4.3x
Heinz 4.1x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
485

Where is Kraft Mayo Purchased?

channels
index
Club
29
Dollar
97
Drug
19
Food
159
Gas & Convenience
15
Mass
88
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.3x
Sunny Meadow 1.3x
Ro-Tel 1.3x
Armour 1.3x

How Did They Pay?

method
index
Cash
108
Credit
90
Debit
99
Food Stamps
169

When is Kraft Mayo Purchased?

day of week
Sun
16.7%
Mon
14.3%
Tue
12.3%
Wed
12.3%
Thu
12.1%
Fri
15.1%
Sat
17.3%
time of day
Morning
14.6%
Noon
16.6%
Afternoon
35.1%
Evening
27.1%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Kraft Mayo consumers purchase?

check mark

Why do Kraft Mayo consumers try new brands?

check mark

Where do Kraft Mayo consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Kraft Mayo Target Market

Arrow and target

Who actually buys Kraft Mayo? Do these consumers match the intended target market of Kraft Mayo?

Thought bubble

What motivates the target market to purchase Kraft Mayo?

magnifying glass

What other target market should Kraft Mayo look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us