Kraft Philadelphia Consumer Insights

Who buys Kraft Philadelphia? Kraft Philadelphia consumers are generally very high income, Caucasian, and senior age. Kraft Philadelphia consumers are more likely to purchase Kraft Philadelphia during larger pantry stocking trips. Brands such as Cool Whip, Thomas (Bread), and Daisy's (Snacks) also tend to be purchased in the same trip. Sample consumer insights data below.

Kraft Philadelphia Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.7%
Total Basket $ (median)
$63.15

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Kraft Philadelphia Consumer Demographics

demographic
index
Female
100
Male
102
<24
104
25-34
92
35-44
99
45-54
103
55-64
113
65+
123
African American
79
Asian
83
Caucasian
104
Hispanic
94
demographic
index
Has Kids
98
No Kids
104
- $20k
91
$20k-40k
90
$40k-60k
95
$60k-80k
101
$80k-100k
105
$100k-125k
110
$125k +
112
No College
96
College
100
Adv. Degree
105

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Kraft Philadelphia Basket Affinity & Size

brand
basket affinity
Cool Whip 5.9x
Thomas (Bread) 5.8x
Daisy's (Snacks) 4.7x
Jello 3.8x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
471

Where is Kraft Philadelphia Purchased?

channels
index
Beauty
21
Club
71
Dollar
39
Drug
16
Food
149
Gas & Convenience
18
Mass
88
regions
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What Else Do They Buy?

brand
household affinity
Yoplait Light 1.1x
Duncan Hines 1.1x
Crayola 1.1x
Sweet Baby Ray's 1.1x

How Did They Pay?

method
index
Cash
95
Credit
106
Debit
97
Food Stamps
116

When is Kraft Philadelphia Purchased?

day of week
Sun
17.1%
Mon
12.9%
Tue
12.5%
Wed
12.4%
Thu
11.9%
Fri
15.3%
Sat
17.9%
time of day
Morning
15.2%
Noon
17.4%
Afternoon
34.6%
Evening
26.4%
Late
6.5%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Kraft Philadelphia consumers purchase?

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Why do Kraft Philadelphia consumers try new brands?

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Where do Kraft Philadelphia consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Kraft Philadelphia Target Market

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Who actually buys Kraft Philadelphia? Do these consumers match the intended target market of Kraft Philadelphia?

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What motivates the target market to purchase Kraft Philadelphia?

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What other target market should Kraft Philadelphia look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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