La Lechera Consumer Insights

Who buys La Lechera? La Lechera consumers are generally very low income, Hispanic, and adolescent age. La Lechera consumers are more likely to purchase La Lechera during larger pantry stocking trips. Brands such as Goya, Nestle, and Jello also tend to be purchased in the same trip. Sample consumer insights data below.

La Lechera Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.97
% of Basket $ (median)
5.4%
Total Basket $ (median)
$55.12

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

La Lechera Consumer Demographics

demographic
index
Female
96
Male
137
<24
224
25-34
130
35-44
100
45-54
73
55-64
46
65+
19
African American
119
Asian
222
Caucasian
29
Hispanic
616
demographic
index
Has Kids
109
No Kids
79
- $20k
174
$20k-40k
144
$40k-60k
107
$60k-80k
105
$80k-100k
59
$100k-125k
54
$125k +
63
No College
147
College
92
Adv. Degree
82

Understand La Lechera Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

La Lechera Basket Affinity & Size

brand
basket affinity
Goya 17.0x
Nestle 14.7x
Jello 6.5x
Yoplait Go-Gurt 5.9x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
52
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
408

Where is La Lechera Purchased?

channels
index
Dollar
45
Drug
18
Food
96
Gas & Convenience
7
Mass
143
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 2.1x
Dannon Danimals 2.0x
Huggies 1.7x
Post Honey Bunches Of Oats 1.7x

How Did They Pay?

method
index
Cash
130
Credit
79
Debit
89
Food Stamps
239

When is La Lechera Purchased?

day of week
Sun
16.1%
Mon
13.0%
Tue
13.6%
Wed
13.1%
Thu
13.0%
Fri
14.7%
Sat
16.4%
time of day
Morning
15.7%
Noon
13.4%
Afternoon
29.1%
Evening
31.4%
Late
10.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do La Lechera consumers purchase?

check mark

Why do La Lechera consumers try new brands?

check mark

Where do La Lechera consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the La Lechera Target Market

Arrow and target

Who actually buys La Lechera? Do these consumers match the intended target market of La Lechera?

Thought bubble

What motivates the target market to purchase La Lechera?

magnifying glass

What other target market should La Lechera look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us